Mobile – For one of the world’s largest e-commerce sites, we conducted in-depth research and delivered recommendations that led to the complete redefinition of their mobile strategy. The redeployment generated profits at an unprecedented level.
Video - We identified key trends in web video usage, long-form adoption, and branded web entertainment for this premiere search and content site. Our recommendations lead to the creation of this client’s new entertainment-based strategy in video channels and channel development.
Online - We delivered a comprehensive analysis of existing and new content categories (verticals) for this international online portal. Our research and analysis clearly prioritized the most compelling verticals to drive reach, reputation, and revenues.
Radio – Through a detailed segmentation analysis, we determined the three key audience segments most critical to our client’s growth, provided the marketing tactics and strategies for most effectively reaching specific segments.
User Generated Content – For this industry leading UGC site, we provided research into what motivates their contributors and what drives their audiences. Our ongoing social media consulting consistently helps them to amplify reach and revenue through a variety of social media strategies.
Usability - This international leader of financial information relied on our research and consulting to redesign their entire site. Our studies clearly identified priority content and content layout. The site re-launch led to dramatic increases in traffic, page views, “sharing,” and time spent on site.