Vice President Research
With over twenty years of client-side experience in the market research field, Jason has a proven track record of creating and socializing actionable research about traditional and digital media consumers, directly affecting key business metrics, ratings, and revenue.
Jason has extensive experience testing nonfiction and lifestyle TV series, promotions and ad campaigns, website content and usability, brand health, and new product features and pricing at several top media companies.
In his most recent position as VP at Discovery Communications, he led the research team for their flagship brand. In this role, he tested and influenced the development, production, and marketing of some of Cable’s highest-rated series, including Gold Rush, Bering Sea Gold, Moonshiners, Frozen Planet, Amish Mafia, Fast ‘N’ Loud, Deadliest Catch, Shark Week, and Naked and Afraid.
Prior to Discovery, Jason was responsible for the research functions for Scripps Networks’ home category media brands, HGTV and DIY Network, where he helped develop and market several hit series, including Design Star, House Hunters, Holmes on Homes, and Property Brothers.
During his tenure at The Weather Channel and weather.com, Jason played a key role in introducing program pilot testing to the network, leading to the launch of TWC’s successful long-form series Storm Stories and It Could Happen Tomorrow. He also integrated market research into all of TWC’s interactive ventures, including weather.com and the fledging TWC Mobile businesses.
Jason has also held research positions at Turner Broadcasting and Atlanta’s Fox affiliate, WAGA-TV. He holds a bachelor’s degree from Florida State University in Media Communications.
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