These are just some of the reasons over 100 stations and the majority of US networks engage SmithGeiger for market research and strategy.
While others deliver a mere snap shot of where you are, we reveal the “why” and present a clear roadmap of actionable recommendations.
We are recognized as having the quickest turnaround and most insightful studies in the industry. Our services include:
- affinity index
- program maintenance and pilot testing
- talent evaluation
- brand tracking and awareness
- audience segmentation
- mobile initiatives
- digital and social media tactics and strategy
- multi-screen engagement studies
- ad effectiveness