We have served cable channels for over a decade and helped guide them through the relentless and dizzying shifts within the industry. While we continue to offer an ever broadening range of services, our research and strategies ultimately serve two essential objectives - subscriber acquisition and retention.
Research and strategy includes:
- Identify key audience segments.
- Define brand filters for specific channels.
- Develop pricing strategies.
- Reveal key trends and trajectories in viewing habits (across all platforms and screens)
- Choreograph offerings and promotions across screens and social networks.
- Assess and develop existing programming.
- Evolve original programming (program tests, talent evaluations)
- Develop and measure social equity
As the industry continues to develop, we will continue to help our clients anticipate trends, create exceptional content, and entertain ever increasing numbers of very engaged subscribers.