Smartphones, smart TV’s, tablets, and Internet television may be reimagining media, but telecoms provide the infrastructure and networks that enable the magic. From landlines (remember those?) to wireless, voice over to IP video, Internet connectivity to Triple Play offerings, telecoms offer consumers a myriad of options.
SmithGeiger helps our clients to optimize price and feature sets, target the right audiences with the most compelling packages, and reveal the awareness and perceptions of new offerings (Interactive TV, IP Video, etc.), and consumer behaviors and preferences when using them.