Our November set of Hot Clips goes into 6-second-mode, finds a wild name for a weather vehicle, and brings out the best in some new sets...
BAM Storytelling (WINK, Fort Myers): a highly-coordinated, well-paced approach to storytelling using in-studio monitors and an active live shot
AM News Set Spot (WJAX, Jacksonville): non-stop steadycam action shows off this new set and energetically promotes the AM show
6-Second Spot (FOX): effective use of the much-talked-about 6-second ad placed in-content during the World Series
Weather Beast (KWGN, Denver): an insurgent name for a storm tracker vehicle, complete with a very visual 6am start