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Hot Clips: November 2017

Hot Clips: November 2017

Our November set of Hot Clips goes into 6-second-mode, finds a wild name for a weather vehicle, and brings out the best in some new sets...

BAM Storytelling (WINK, Fort Myers): a highly-coordinated, well-paced approach to storytelling using in-studio monitors and an active live shot

AM News Set Spot (WJAX, Jacksonville): non-stop steadycam action shows off this new set and energetically promotes the AM show

6-Second Spot (FOX): effective use of the much-talked-about 6-second ad placed in-content during the World Series

Weather Beast (KWGN, Denver): an insurgent name for a storm tracker vehicle, complete with a very visual 6am start

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TV Sportscasts: Barrier to Viewing or Reason to Keep Watching?

TV Sportscasts: Barrier to Viewing or Reason to Keep Watching?

Sportscasts inside local TV newscast face an uncertain future. As is the case with Weather & News, Sports consumption in the digital space has a direct impact on why/if viewers want information in a TV newscast. It has to pass the same Immediacy/Impact test as the rest of the content.

Unique to sports versus weather or news is the audience composition. Pretty much everybody watching a local TV newscast is inclined to be interested in News & Weather content but with traditional sports….the audience composition is much different.
 
Every viewer in all local television markets can generally be put into one of the following three groups as it relates to their interest in sports:

1. Sports Fanatics
- Crazy about sports
- Consume a lot of sports scores/news online
- Active on Social Media

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Top 10 TSRs

Top 10 TSRs

1. Do you really need that filling? Are Veneers really the answer? Empower your viewers with what to know and what to ask before they just accept what the dentist tells them.

2. It’s raining needles! Another facet to the opioid epidemic can take you to the landfills and dumps and the environmentalists. This will showcase the needles and the damage done. 

3. Is Marijuana legalization the pot of gold or the pot of mold? A look at what happens to home prices and the hidden mold from growin’ your own. If your state is thinking of legalizing here’s a different take on the pro/con debate.

4. As you tackle the pluses and minuses of ACA, here’s a look at how nonprofit hospitals are raking in the profits but not putting it back into the community. Examine how the communities around your hospitals are faring and are they worse off since ACA? 

 

 

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To Produce for Multiple Platforms, Start by Listening

To Produce for Multiple Platforms, Start by Listening

I had the honor of speaking on a panel at the NABJ Conference in New Orleans recently about producing for a multi-platform environment. Here is a quick hit of what I had to offer:

The most important step in producing in this era is actually not producing, but listening. You know the saying that to be a good writer you have to read a lot? Well, in order to be a good producer today, you have to consume a lot. Be smart about what you’re consuming and take note of why it’s resonating — or why it’s not. It’s also important to expose yourself to engaging content outside of the news echo chamber on today’s popular platforms; YouTube, Facebook, Instagram and Snapchat.

Have you heard of the term “Social listening”? Type that into Google and go to school. Newsrooms use it much differently than brands, as the goal is not so much to find out what people are saying about you – although that can be insightful – but what are people talking about in your community. What content should you produce that is going to resonate with your audience? You don’t have to guess any more. Now there are tools that can tell you.

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Hot Clips: October 2017

Hot Clips: October 2017

Our latest set of Hot Clips starts with the initial coverage of the horrific mass shooting in Las Vegas, and includes some updated Hurricane Irma Images and POP spots...

Vegas Shooting ND Phoner (KTNV, Las Vegas): the ABC-affiliate News Director, also a former reporter, calls-in to set up the scene while heading to the station

Wall of Victims (WWBT, Richmond): using the giant video wall to remember the Vegas shooting victims during a 6am show open

Irma Neighbors (WPTV, West Palm): using their ongoing This Is Home campaign to showcase how their South Florida community came together during Hurricane Irma

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In Irma’s Path: Top Takeaways from a Fort Myers ND

In Irma’s Path: Top Takeaways from a Fort Myers ND

WINK TV’s veteran news director Tom Doerr and his team planned many days out to cover all the anticipated eventualities. Top of mind in all of their planning was safety and the lives of his staff. Here are Tom’s top takeaways:

SAFETY:

- Stress safety first at all times. Look out for each other!

- Make sure field crews have a safe place to shield themselves at the height of the hurricane.

- Have an emergency fall-back location if primary fails.

- Take care of all your equipment by protecting it from the elements. That includes transportation. The best place for news cars is concrete parking structures at least one story high. Park microwave and sat trucks in locations that block the wind. Large buildings are best. 

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Hurricane Hot Clips: September 2017

Hurricane Hot Clips: September 2017

As our team monitored various news organizations covering the storms and subequent damage, we collected several clips to help feed your future planning when it comes to big story showcasing and storytelling...

Thanks Phil (WSVN, Miami): an Irma Proof-of-Performance thanking their met

Post Hurricane Live Drive (WFTX, Fort Myers): using a station vehicle for a live tour

Met Describes Roof Damage (WINK, Fort Myers): meteorologist explains the sounds, and risks

Going Off Script for Video (WINK, Fort Myers): anchor goes off script to describe hurricane video

Anchors and Radar Background (WINK, Fort Myers): anchors story-tell about live radar on set behind them

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Hurricane & Storm Storytelling Examples

There are many different facets of a hurricane for a local news station to cover in order to keep viewers informed and safe before, during, and after a hurricane. SmithGeiger has compiled a set of examples that showcase impactful hurricane coverage both on-air and through social media.

City specific…


Close up of the track…


Slice the storm…

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15 Things We Learned from Irma and Harvey

15 Things We Learned from Irma and Harvey

Our hearts and thoughts are with our friends and partners who work to recover and rebuild from Hurricanes Harvey and Irma.  And as our SmithGeiger team worked with stations in the path of these two massive storms, we gathered several takeaways that can help you plan for the next one...

1. TV is still very-much alive, especially when death and destruction might be on the horizon. Television still saw the majority of eyeballs during these events.

2. But the App and web were critical lifelines once power and evacuations became an issue. Stations saw huge bursts of App downloads prior to the storms, assuming they were properly and regularly teased in newscasts.

3. Where can I watch? It wasn't always 100% clear where we could watch the live stream, either on the web or App. Be sure this is super-obvious.

4. The Weather Channel is still a dominant source. This means we must always be conveying the power of our local brands and expertise.

5. Hurricanes are obviously still very hard to forecast.  And it's easy for the local mets to get blamed for strength and track changes. This is why it's important to always be reminding the consumer that "we're giving you the first look at potential impact - the moment this changes, you'll be the first to know."

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Eclipse On-Air & Online

Eclipse On-Air & Online

The Eclipse is almost here.   Even if your station is far from the path of totality, this scientific event will be a significant story on air and online as well as an exciting social media opportunity.

Some teams are doing countdowns on the front page and weather sections of their websites.  This is something that can be sponsored (if nothing else, it could be sponsored by your station’s app which we could position as an essential app…that we’ll have special push notifications that day and breaking news advisories as needed).   Your team could plan how this countdown can occur on air (sponsored clock) and on social media.   Planning a set of countdown tweets to when it will be at the peak nearest to your market can help your team demonstrate their awareness of this event.

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