Archive

Blog

Hot Clips: July 2017

Hot Clips: July 2017

Our latest set of Hot Clips aims to add some mid-summer sizzle to your all-platform efforts, starting with a stinging double-take from Vegas...

Double-Bee Live Shot (KTNV, Las Vegas): a two-part live shot in the same newscast (first part - second part) with a 360-Cam tease in the tag

The Big 6 at 6 (WBRC, Birmingham): a segment to stimulate an early-evening B-block with energy, pace, and hard news

Promo Rewind (WBTV, Charlotte): this station goes in reverse to prove what it takes to get the story right

Read the rest of entry »

Welcome Mark Briggs!

Welcome Mark Briggs!

We’re excited to announce Mark Briggs is joining the SmithGeiger team as Vice President, Digital Media Strategies and Innovation.  Mark will help shape and guide digital strategy and workflow for our partners on a big-picture and hands-on level.  He comes to SmithGeiger from KING5 in Seattle where he’s built and led their web, mobile, and social strategies for the last 7 years.

Read the rest of entry »

Hot Clips: Back to School Edition

Hot Clips: Back to School Edition

Our ongoing collection of Back to School promotional and on-air clips...

AM PROMO (WXYZ, Detroit): creative animations and video tees-up the school year and morning team

POV SCHOOL PROMO (WRTV, Indianapolis): a unique, mobile point-of-view approach to a back to school promo

SCHOOL GRAPHICS (WSFA Montgomery): bring in the school bus and grade graphics, if you don't already use them regularly

Read the rest of entry »

Hot Clips: June 2017

Hot Clips: June 2017

Can you beleive it's June?  Apparently newscasters can't.  With that, Summer '17 kicks off with 5 creative clips from around the country...

My Phone Talks Back (KUSA, Denver): a live tease where the reporter and his phone get into a... conversation?

YouTube Tease (WPTV, West Palm): a little creative-editing goes a long way to make this in-show tease stand-out from the rest

Ear-Catching Open (WAFB, Baton Rouge): using well-woven sound and writing to grab the viewer's attention at the top of this newscast

Read the rest of entry »

Quick Turn Story Ideas - May 2017

Quick Turn Story Ideas - May 2017

Our team has gathered a hot list of stories from around the country to stimulate your content calendar.

CUTTING EDGE- Do you really need to spend big bucks to have the best knives? The pro chef and the everyday chef approach from KARE TV can help sharpen your viewers’ opinions on what can best help them in the kitchen. 

GREATEST GROCER- Making ends meet surfaces as a key content driver in many markets. Keep it simple and tee take a page out of Consumer Reports treatment to help your audience save a buck. We think there is great engagement possibility for Facebook Live before or after airing your story.

DANGER DRUG- Beyond the opioid epidemic the newest drug that’s hard to pronounce but will kill you by simply touching skin.  

STOP OR NOT- Is yours one of the many states in this huge data dump from Stanford examining who police stop and who they don’t? 

KIDS and CARS- It’s never been easier to keep tabs on kids behind the wheel. Some stations have installed these devices on vehicles in their fleet to keep tabs on speeding, hard breaking etc. Should you get Zubie or one of the many new alternatives? A safety and security story that takes you under the hood like never before. 

Read the rest of entry »

Hot Clips: May 2017

Hot Clips: May 2017

We load-up our May Hot Clips with an urgent open, a drone, a dropped-mic, and one of the cleanest ways to promote your App...

On-Air App-Weather Tease (WTOL, Toledo): using the big board to specifically and organically tease the weather App

Drop the Mic & Donate (WPTV, West Palm): a chief meteorologist gets creative to get people to donate, and Like them on Facebook

Drone Flooding Coverage (WMC, Memphis): no better view of the recent floods than from a small but powerful eye in the sky

Read the rest of entry »

10 Story Ideas for May and the Summer

10 Story Ideas for May and the Summer

As you ramp up your story ideas for your May calendar, here is a selection of high impact stories to help.  Some of these can be a quick turn idea for May and others can be considered for your summer planning.

1 - More pets are making their way onto airline flights…are they legit?  Emotional support from ducks and pigs?  Are they crowding out human passengers?  WINK TV outlines how to investigate this growing trend

2 - It’s the season for outdoor birthday parties for kids across the whole country. Would you allow your kids to play in those popular bounce houses - the ones that can easily blow over or even fly out of the yard?  A safety and security alert for your viewers in this Today Show report.

3 - Botox is not just a facial fix for middle aged Americans - millennials are in love with the 15 year old lifestyle drug. 

4 - We’re on the brink of the worst year ever for Lyme disease. How do you guard against the dangerous ticks?  Keep your family safe this summer.

5 - Walmart or Amazon? The big box giant is under attack from the digital giant. Who wins this war for your wallet?

Read the rest of entry »

Turning Your Smartphone Into a Super Snackable Machine

Turning Your Smartphone Into a Super Snackable Machine

The value of video, particularly short social mobile friendly videos that many call “snackables”, becomes clear as your team works across all platforms each day.

To help your team create these videos which are often consumed by smartphone users, you don’t have to look beyond the smartphone itself.  As someone at the BBC described it, journalists need to go from their pocket where we keep our phones, to the pockets of today’s news consumers.

Today your smartphone is not just a high definition camera but also a video production tool and social media content creation platform.  It also allows you to rethink how you cover stories, as lightweight gear that we always have with us, your team can be more nimble and less invasive in covering stories.

For these reasons leading news organizations are using smartphones to shoot, edit and share stories that connect them with their audiences around the world.  From the BBC to ABC (from down under), journalists are beyond experimenting with mobile journalism, they are regularly producing stories using their smartphones that are intended for their audiences watching on smartphones.

Read the rest of entry »

Hot Clips: April 2017

Hot Clips: April 2017

April comes with some new weather ideas, a traffic hit that comes and goes, and two digital posts built to take ownership of two viral stories...

First Alert Weather (WWBT, Richmond): cleanly embedding a First Alert Weather Day into the 7-Day forecast, with a bonus digital mention off the top too

The Weather Meter (KWCH, Witchita): watch the needle spin as it tracks upcoming weather events

United Fiasco FB Video (SBS World News, Australia): did you produce a social media version of this mega-viral video? Here's how one international news source treated it.

Read the rest of entry »

Facebook Outreach To Local Media: Practical Insights and Advice

Facebook Outreach To Local Media: Practical Insights and Advice

Under increasing scrutiny from the press and public due to the role social media has played in recent news events including the United States election, there has been an increase in activity from Facebook to explain themselves and the role they play as many people’s “front page” of content consumption.



Facebook’s CEO Mark Zuckerberg has said that he believes in a “strong news industry” (his recent manifesto to the world is here) but while he has shown concern about the issues of fake news, he hasn’t specifically addressed the massive distribution and economic disruption created by Facebook to local publishers.  

MEDIA OUTREACH

Facebook clearly would like to have quality content be a larger, not smaller part of their engagement machine going forward.  To that end, they have launched a series of meetings and presentations for national and local media to explain the ways that Facebook works and wants to collaborate with news publishers.  From the new head of news partnership, Campbell Brown, hosting exclusive meetings at her New York City home with media elite to the Facebook Journalism Project, Facebook is reaching out with three messages: Collaboration on new products, training and tools for journalists, and training and tools for “everyone” in an attempt to improve media literacy.

Read the rest of entry »

Phone: 818.874.2000 Copyright © 2017 SmithGeiger