redefining market research

Watch, read, and listen have morphed into a landscape of real time participation. We like, tweet, share, Facebook, Google+, comment, Instagram, and Link-in. We DVR, download, Hulu, view-on-demand, binge view,  and ultimately expect that the right content will find us  - anytime, any place.  

Consistent with our history as the leader in research innovation, SmithGeiger leverages this trend with our proprietary Virtual Tag Along and SocialTV apps. We also offer real-time social media reporting through the ShareRocket platform

  • Digital Ethnography (Virtual Tag Along)
  • Social TV
  • Social Media Ratings Platform

Virtual Tag Along (VTA) enables us to monitor the mobile device usage of respondents. We can identify precisely when, where, and how consumers and audiences view and interact with content, products, and services - in real time. Our VTA technology enables us to interact with questions and prompts at any point in the engagement.

SmithGeiger’s SocialTV App empowers us to track behaviors relative to specific shows and advertisements. Once downloaded, the app automatically detects what show or ad is being viewed. Respondents don’t need to perform any action other than enabling the app or responding to a brief multi-poll survey when applicable.

Using ShareRocket’s Social Media Ratings Platform, our partners can track engagement and social equity in real-time. With a single click, you can access the “social” history of any initiative. Scores are ranked and presented visually on a web-based dashboard, providing you with unprecedented insights into campaign effectiveness and overall social media performance.

  • SmithGeiger tracks the digital use patterns of participants
  • We monitor mobile devices, including smartphones and tablets to capture detailed and timely electronic “diary” of behavior
  • All pictures, posts, and comments will be captured and delivered to a secure site for review as the data is collected in real time
  • Daily interactions with participants
  • Daily questionnaires timed to specific times of day
  • Prompts to explore specific behaviors and usage trends
  • Delivery of Daily Status Reports listing the updated number of VTA responses, key findings, sample images, and noteworthy content received within the past 24 hours

SmithGeiger’s SocialTV App empowers us to track behaviors relative to specific shows and advertisements. Once downloaded, the app automatically detects what show or ad is being viewed. Respondents don’t need to perform any action other than enabling the app or responding to a brief multi-poll survey (when applicable).

Using ShareRocket’s Social Media Ratings Platform, our partners can track engagement and social equity in real-time. With a single click, you can access the “social” history of any initiative. Scores are ranked and presented visually on a web based dashboard, providing you with unprecedented insights into campaign effectiveness and overall social media performance. Tell me more.

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