consulting and insights

From The Voice and The Weather Channel, to late night comedy, sports, reality TV, promotions, and the newsroom, our on-air consultants continue to launch and support award-winning channels and programs that dominate their markets.

We combine comprehensive research (dial tests, focus groups, surveys, etc.) with over 30 years of industry expertise and work directly with producers to deliver concise recommendations that address everything from content, pacing, wardrobe, and talent, to engagement across platforms and the implications of simultaneous screen usage.

We reveal the “why” behind audience behaviors, and detail and implement changes that boost ratings and drive viewer acquisition.

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