qualitative

We pull from a broad range of methodologies to meet your specific research objectives.

Our qualitative services include the acquisition of sample sources, moderator guides, moderator, facilities, incentives, and comprehensive presentations. We capture most sessions in high quality video, which we can stream to your location in real-time upon request.

The unmatched quality of our sample and the timeliness with which we complete our studies are without equal. Services include:

  • traditional focus groups
  • dial tests (in-person/online)
  • digital research panels
  • ethnographies (in-home/peer groups)
  • digital ethnographies (proprietary Virtual Tag Along)
  • social networking applications
  • affinity groups/1-on-1 sessions
  • 1-on-1 online chats
  • video diaries
  • online message boards/forums
  • usability tests/moderated usability sessions
  • store intercept/secret shoppers
Phone: 818.874.2000 Copyright © 2017 SmithGeiger