On-Air Earthquake: How Would You Respond?

Earthquakes are a part of life on the West Coast, but they're rarely captured during a live newscast.  On Monday, August 17th, 5 local stations in the San Francisco DMA were on-air when a 4.0 temblor struck at 6:49a.  It didn't cause any damage, but certainly prompted some interesting reactions.

We've assembled clips from each station: CLICK HERE TO WATCH

These kinds of events can be a producer's dream, or nightmare.  How would you react?  Our advice:

If you live in earthquake country or not, it's worth reviewing your plan when big news strikes while you're on the air.  Let your SmithGeiger consultant know how we can help.