Increase ratings. Build and retain audiences. Increase ad buys. Stay ahead of evolving market trends.

These are just some of the reasons over 100 stations and the majority of US networks engage SmithGeiger for market research and strategy.

While others deliver a mere snap shot of where you are, we reveal the “why” and present a clear roadmap of actionable recommendations.

We are recognized as having the quickest turnaround and most insightful studies in the industry. Our services include:

  • affinity index
  • program maintenance and pilot testing
  • talent evaluation
  • brand tracking and awareness
  • audience segmentation
  • mobile initiatives
  • digital and social media tactics and strategy
  • multi-screen engagement studies
  • ad effectiveness
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