Posted on October 1st, 2018 By Chris Archer
Our October Hot Clips show-off a slick web layout, social whip-around, and a fire-powered start to an evening newscast...
PrePro Power (WBRC, Birmingham): using a bit of pre-production to add some visual energy to the top of a 6pm show
On Scene (ABC News): a series of digital "whips" from reporters, featured on the Facebook Watch platform
Fueling Traffic (WINK, Ft. Myers): embedding a gas price mention into a local traffic report
One Nation, Divisible (Wall Street Journal): a compelling web layout, and striking article about major social shifts in small vs. big cities
Posted on September 14th, 2018 By Chris Archer
Need some inspiration covering your next severe weather event? Our September Hot Clips showcase various newscast opens from stations in and out of the path of Hurricane Florence...
Posted on August 3rd, 2018 By Chris Archer
It's all about the Apps for our August Hot Clips as we move into Back-to-School mode, reminding people that we can serve them anywhere as they reignite their Fall routines...
Mini-Mornings (WWBT, Richmond): how this station's app is driven by expertise and familiar faces
Why You Need Our App (WSFA, Montgomery): no reason to be shy about how our App helped you today
App New Video Posted (KWCH, Wichita): explaining that we're constantly updating our App
The News Doesn't End (WINK, Ft Myers): the show may end, but the details keep flowing digitally
Posted on July 9th, 2018 By Chris Archer
From satellites to amazing in-studio technology and voice assistants, this month's set of Hot Clips brings out the best in super-sensory storytelling...
Alexa, Open Westworld (HBO): let the promo do the talking when it comes to interacting with your in-home voice assistant.
Augmented Tornado (The Weather Channel): the most impressive use of in-studio augmented reality we've seen to date.
The Green Is Gone (KGO, San Francisco): a quick satellite comparison showing the very clear fire threat in California.
Golf Ball Sized Hail (KDVR, Denver): a live shot prop that fits the story to a tee.
Posted on May 25th, 2018 By Chris Archer
The unofficial start to summer brings some sizzling Hot Clips from around the country...
Social Positive Promotable (WFTV, Orlando): using great video, audio, titles, and a happy ending to surface this shareable and watchable story
Straightforward (ABC): "no bull, no spin. Just give it to me straight" is the new sell from ABC News in this promo
Dual Monitor Toss (WINK, Ft. Myers): two anchors, setting-up and tossing to a live shot using big, bold dual monitors
Weather Hit, All 7-Day (KDVR, Denver): an entire weather hit based around the 7-day forecast
AM All-Platform Proof (KOLD, Tucson): proof of performance spot showcasing breaking news and weather on all platforms
Posted on May 2nd, 2018 By Chris Archer
Our May Hot Clips focus on showcasing, everything from your App to headlines, a sense of new, traffic, and even that big video wall...
Big Board Beauty (GMA): making use of every inch of the video wall to showcase and set-up two big stories
In-Show App Sell (WTOL, Toledo): instead of ending the AM newscast, they toss to their App by selling specific content on it
See Through the Fog (KABC Los Angeles): using the latest and greatest chopper technology to show traffic through the clouds
Selling All-New in a Tease (KGTV, San Diego): yes it's 6:20a, but no, we're not out of news yet
Film Strip Headlines (WMBF, Myrtle Beach): a different way to showcase your menu of stories off the top of a newscast
Posted on April 6th, 2018 By Chris Archer
Our latest batch of Hot Clips features a school principal, some very effective still pics, and a monitor wall worth watching...
Monitor Magic (KNXV, Phoenix): using the big monitor wall to help showcase nationwide coverage of a story
Who Needs Video? (KGO, San Francisco): using nothing but still photos to best tell and show the emotion of this event
Morning Digital-Hybrid Proof (KOLD, Tucson): making the digital platforms top of mind in this Proof of Performance AM spot
Weather Principal (WFTV, Orlando): a school-based testimonial on the value of trust and calm as the storm approaches
Posted on March 9th, 2018 By Chris Archer
March brings late-winter storms and springing-ahead as part of our latest set of Hot Clips...
Boston Blizzard (WCVB, Boston): having some fun with storm fatigue in New England in these Facebook clips - example 1 and example 2
Big Board Weather (Today Show, NBC): using the monitor walls to help organize and tell the big weather story
Traffic Second-Guessing (WFTS, Tampa): why a traffic anchor shouldn't always believe the latest road reports
See Me First (WXIX, Cincinnati): combating Facebook's latest changes, here's a social video showing users how to "See These Posts First"
Don't Make Fun of Us! (WPTV, West Palm): a social video that pridefully discounts a survey calling this state the worst in the nation
Posted on January 15th, 2018 By Chris Archer
Unless you've been in social media solitary confinement recently, you've no doubt seen, heard, and read about the much-publicized and cringe-worthy "divorce" between Facebook and media brands. In case you somehow missed it, get caught-up here...
And while Mark Zuckerberg's announcement will certainly change the game when it comes to elevating your brand, all hope is not lost. In fact, our team has worked over the last few days to compile a new set of tactics and strategy to help you stay relevant on Facebook, while also being even more surgical on your own platforms.
If you're a full-time consulting partner with SmithGeiger, please reach out to your strategist for access to this document - and never hesitate to let us know if you have any questions.
Posted on January 15th, 2018 By Chris Archer
The New Year brings a half-dozen new Hot Clips from around the country, including a trio of weather examples...
School Closings Hot Spots (WTOL, Toledo): pinpointing specific weather issues around certain schools, with a nice digital reference
No-Hype Weather (WJLA, Washington DC): emphasizing weather accuracy and tone vs. sensation
Chapstick Needed (KGTV, San Diego): using consumer-focused language to help you plan your day
AM Facebook Promo (WUSA, Washington DC): a casual, off-set social media spot showcasing a new morning show
Concise Tease (World News Tonight): who says a tease needs video, or length?