Posted on April 11th, 2017 By Chris Archer
April comes with some new weather ideas, a traffic hit that comes and goes, and two digital posts built to take ownership of two viral stories...
First Alert Weather (WWBT, Richmond): cleanly embedding a First Alert Weather Day into the 7-Day forecast, with a bonus digital mention off the top too
The Weather Meter (KWCH, Witchita): watch the needle spin as it tracks upcoming weather events
United Fiasco FB Video (SBS World News, Australia): did you produce a social media version of this mega-viral video? Here's how one international news source treated it.
Posted on March 7th, 2017 By Chris Archer
Need a little mid-March content bump, or building your calendar for the Spring? Here are 5 stories to seed your story planning...
The Invisibile Hazard Impacting Thousands of Schools
9 Things In Your Home That May Be Spying On You
Is Your Vehicle Being Towed Without Authorization?
Posted on March 6th, 2017 By Chris Archer
Our March collection of Hot Clips is full of spots, a hot start to an AM show, and something we've never seen before from a station vehicle dashcam...
Jay Saves Lives (WAFB, Baton Rouge): a proof-of-performance spot showcasing a chief met focused on saving lives, not dressing the part
Kids Acting in Promo (WTVF, Nashville): with a building-boom causing a "Turf War" in Nashville, this spot stands-out thanks to two tiny actors
FB Live Sweeps Promo (WALB, Albany): a new example of a station using Facebook Live for a poll, as part of a targeted special report
Posted on February 1st, 2017 By Chris Archer
Our latest collection of Hot Clips from around the country comes with pure excitement from a meteorologist, a countdown clock, and a checkmark...
"Verified" Stories (KPNX, Phoenix): putting the "Verify" label on certain stories within its newscast
Like It, Post It, Share It (WWBT, Richmond): getting the word-out about a missing child from the First Alert Center
Drought Relief Excitement (KGTV, San Diego): an authentic, excited reaction from the morning met to breaking weather news
Posted on January 3rd, 2017 By Chris Archer
Our first batch of Hot Clips in the New Year comes loaded with ideas on how to shake that holiday hangover, and leverage football's most-watched games...
Go Team (WBRC, Birmingham): wrapping-in weather, traffic and talent to get you going day or night
Eye on Everything (KNXV, Phoenix): a Live Desk that's a true working position, complete with cameras, sources, and feeds
Weather Whiplash (WXYZ, Detroit): a First 50 Seconds example loaded with urgency, power words, and overt showcasing
Posted on November 28th, 2016 By Chris Archer
As we race through the final month of 2016 (wait, how did that happen?), our latest round of Hot Clips helps you finish the year strong...
Drought Drama (WBRC, Birmingham): the AM weathercaster fronts a catchy spot teasing the station's Drought Special
Storm Tracker (WAFF, Huntsville): launching a weather vehicle with (do we dare say) sponsors mentioned in the promo
Defenders (KVUE, Austin): the latest investigative positioning leaning on family, your future, and trust
What's Next (WSPA, Spartanburg): a post-election spot looking forward, heavily-loaded with localized impact language
Posted on November 7th, 2016 By Chris Archer
As our team at SmithGeiger watches Election Day coverage from around the country, we will be updating this post with clips and examples from news outlets covering the races everywhere...
Click below to see more examples in the full post.
Posted on November 1st, 2016 By Chris Archer
Our November round of Hot Clips brings a potpurri of examples from around the country, including stand-out showcasing techniques for the AM, weather, and digital components...
Local, Covering International (KOLD, Tucson): using a Live Center to capture urgency with an international story.
Future Radar Tease (WINK, Ft. Myers): using futurecast radar to concisely and impactfully tease the incoming weather system.
Live From a Boat (WECT, Wilmington): getting an on-the-water first hand look at flooding from Hurricane Matthew.
Posted on October 3rd, 2016 By Chris Archer
Our October batch (or patch?) of Hot Clips comes with a strong sense of urgency and impact, including an anchor who is downright tired of budget stories...
I Haven't Seen What Happens (KNXV, Phoenix): the Live Desk anchor teases video that he hasn't even seen yet
It Makes My Face Numb (KUSA, Denver): an anchor begins a budget-related story by explaining how it makes him feel
Live Shot Kick-Started (WDBJ, Roanoke): it's late at night and there's a dark background, so how do you make this live shot at least memorable?
Posted on August 12th, 2016 By Chris Archer
September's selection of Hot Clips features recent on-air and promo examples from the flooding and tropical weather events in the Southeast...
Mr. WIllie Flooding (WAFB, Baton Rouge): identifying a key member of the community helping-out during this crisis.
Sheriff Validates Coverage (WAFB, Baton Rouge): a proof-of-performance flooding spot using audio from the Sheriff himself.
Storm Surge Demonstration (The Weather Channel): using augmented reality to help visualize a hurricane storm surge.