Perspectives

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Chris Archer's Articles

Hot Clips: April 2017

April comes with some new weather ideas, a traffic hit that comes and goes, and two digital posts built to take ownership of two viral stories...

First Alert Weather (WWBT, Richmond): cleanly embedding a First Alert Weather Day into the 7-Day forecast, with a bonus digital mention off the top too

The Weather Meter (KWCH, Witchita): watch the needle spin as it tracks upcoming weather events

United Fiasco FB Video (SBS World News, Australia): did you produce a social media version of this mega-viral video? Here's how one international news source treated it.

5 Seed Stories for March

Need a little mid-March content bump, or building your calendar for the Spring?  Here are 5 stories to seed your story planning...

The Invisibile Hazard Impacting Thousands of Schools

9 Things In Your Home That May Be Spying On You

Is Your Vehicle Being Towed Without Authorization?

Hot Clips: March 2017

Our March collection of Hot Clips is full of spots, a hot start to an AM show, and something we've never seen before from a station vehicle dashcam...

Jay Saves Lives (WAFB, Baton Rouge): a proof-of-performance spot showcasing a chief met focused on saving lives, not dressing the part

Kids Acting in Promo (WTVF, Nashville): with a building-boom causing a "Turf War" in Nashville, this spot stands-out thanks to two tiny actors

FB Live Sweeps Promo (WALB, Albany): a new example of a station using Facebook Live for a poll, as part of a targeted special report

Hot Clips: February 2017

Our latest collection of Hot Clips from around the country comes with pure excitement from a meteorologist, a countdown clock, and a checkmark...

 "Verified" Stories (KPNX, Phoenix): putting the "Verify" label on certain stories within its newscast

Like It, Post It, Share It (WWBT, Richmond): getting the word-out about a missing child from the First Alert Center

Drought Relief Excitement (KGTV, San Diego): an authentic, excited reaction from the morning met to breaking weather news

Hot Clips: January 2017

Our first batch of Hot Clips in the New Year comes loaded with ideas on how to shake that holiday hangover, and leverage football's most-watched games...

Go Team (WBRC, Birmingham): wrapping-in weather, traffic and talent to get you going day or night

Eye on Everything (KNXV, Phoenix): a Live Desk that's a true working position, complete with cameras, sources, and feeds

Weather Whiplash (WXYZ, Detroit): a First 50 Seconds example loaded with urgency, power words, and overt showcasing

Hot Clips: December 2016

As we race through the final month of 2016 (wait, how did that happen?), our latest round of Hot Clips helps you finish the year strong...

Drought Drama (WBRC, Birmingham): the AM weathercaster fronts a catchy spot teasing the station's Drought Special

Storm Tracker (WAFF, Huntsville): launching a weather vehicle with (do we dare say) sponsors mentioned in the promo

Defenders (KVUE, Austin): the latest investigative positioning leaning on family, your future, and trust

What's Next (WSPA, Spartanburg): a post-election spot looking forward, heavily-loaded with localized impact language

Election Day 2016: The Best Of

As our team at SmithGeiger watches Election Day coverage from around the country, we will be updating this post with clips and examples from news outlets covering the races everywhere...

DIGITAL POSTS:

Click below to see more examples in the full post.

 

Hot Clips: November 2016

Our November round of Hot Clips brings a potpurri of examples from around the country, including stand-out showcasing techniques for the AM, weather, and digital components...

Local, Covering International (KOLD, Tucson): using a Live Center to capture urgency with an international story.

Future Radar Tease (WINK, Ft. Myers): using futurecast radar to concisely and impactfully tease the incoming weather system.

Live From a Boat (WECT, Wilmington): getting an on-the-water first hand look at flooding from Hurricane Matthew.

Hot Clips: October 2016

Our October batch (or patch?) of Hot Clips comes with a strong sense of urgency and impact, including an anchor who is downright tired of budget stories...

I Haven't Seen What Happens (KNXV, Phoenix): the Live Desk anchor teases video that he hasn't even seen yet

It Makes My Face Numb (KUSA, Denver): an anchor begins a budget-related story by explaining how it makes him feel

Live Shot Kick-Started (WDBJ, Roanoke): it's late at night and there's a dark background, so how do you make this live shot at least memorable?

Hot Clips: September 2016

September's selection of Hot Clips features recent on-air and promo examples from the flooding and tropical weather events in the Southeast...

Mr. WIllie Flooding (WAFB, Baton Rouge): identifying a key member of the community helping-out during this crisis.

Sheriff Validates Coverage (WAFB, Baton Rouge): a proof-of-performance flooding spot using audio from the Sheriff himself.

Storm Surge Demonstration (The Weather Channel): using augmented reality to help visualize a hurricane storm surge.