Perspectives

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Chris Archer's Articles

Hot Clips: February 2016

A fab-five of February Hot Clips from around the country...

TRAFFIC SCROLL (WTOC, Savannah): a traffic reporter proves the value of live TV for real-time information

AM TEASE URGENCY (WRC, Washington DC): an end-of-A-block tease that doesn't let-up on new information or energy

TOUCH-SCREEN (KNXV, Phoenix): a new Live Desk example showcasing the value of a touch-screen during breaking news

Story Ideas - February 2016

At the half-way mark in February, our SmithGeiger team offers 11 potential quick-turn stories from around the country to juice your promotional and planning calendars...

GET YOUR UNCLAIMED MONEY

With billions of dollars up for grabs, this story exploded on social media and prompted tens of thousands of inquiries by viewers in this market.

SEX OFFENDERS STILL ON SOCIAL MEDIA

Some states ban sex offenders from using social media, but this investigation reveals many are still online, and authorities aren't actively tracking them.

FITNESS TRACKER PRIVACY

Tens of millions of people wear a Fitbit or similar technology, but the information it tracks can be used against you in court.

Story Ideas: January 2016

Suddenly it's January, and you've noticed your planning calendar is still recovering from the holidays. Our team at SmithGeiger has swept the country and offers these 10 story ideas

HERE COMES... LA NINA

As the effects of the most severe El Nino in almost 20 years reverberate around the country, preparations are already under way for La Nina.

WI-FI TOY PRIVACY CONCERNS

What did your kid unwrap this holiday season? Why some new Wi-Fi enabled toys come packed with new privacy concerns.

VIRTUAL REALITY 101

Why Facebook is sure that virtual reality is the next big thing, and how you can get your hands on the latest technology.

HOT CLIPS: January 2016

We kick off the New Year with a fresh set of multi-platform Hot Clips from around the country...

WILD WEATHER (KNXV, Phoenix): a Facebook video wrapping-in UGC, the station's weather promise, and a little bit of fun.

STORM POP (WCVB, Boston): keeping viewer-safety front and center in this winter weather POP.

SCHOOL CLOSING JOY (WVEC, Hampton): maybe not for parents, but for kids, School Closings bring on big smiles.

HOT CLIPS: December 2015

Our last set of Hot Clips for 2015 comes wrapped in a mixed bag of holiday cheer, weather, breaking news, and a very difficult story to promote...

PARIS TERROR INTERVIEW (VICE): sometimes less is more when pushing an exclusive interview about a tragic story  

FORECAST UPDATE (WRC, Washington): a quick bump-in two minutes before the main weather hit on a stormy day

BLUSTERY MORNING (WBRC, Birmingham): the AM anchors head outside just before the newscast to set the tone on Facebook

Story Ideas: November 2015

Even with your November plan running on all cylinders, it never hurts to have a few additives ready to pour into the story engine.  Here are 10 potential quick-turn ideas collected by our team at SmithGeiger...

BOARDING PASS WARNING

Be careful what you do with your used boarding passes.  Identity thieves love what they can find on them.

HOTEL SAFE LOOPHOLES

That hotel in-room lock-box certainly provides peace of mind.  But just how safe... are these safes?

ODOMETER ROLLBACK CONCERN

If you thought those electronic odometers were tamper-proof, some drivers are quickly finding out that's far from the case.

HOT CLIPS: November 2015

What will get an increasingly distracted viewer to look-up at the big-screen?  Our latest round of Hot Clips provides 5 potential examples... 

TEASING TWO-SCREENS (KSAZ, Phoenix): an in-studio tease using Facebook live

RIGHT NOW RE-BOOT (WESH, Orlando): using, bold urgent showcasing as a quick restart in the AM

VIRTUAL FLOODING (The Weather Channel): a new augmented reality example helping add perspective on flooding

Story Ideas - Oct 2015

http://boston.cbslocal.com/2015/09/28/i-team-mass-road-construction-projects-not-meeting-deadlines/As you work to keep your planning calendar healthy and full headed into November, here are 10 stories from around the country designed to fit on at least one (or all) of your platforms...

INTERNET DISORDER TREATMENT

Disordered Internet use is already treated as a serious problem in some parts of the world. Now, a small but growing number of people in the U.S. are seeking help in the form of treatment centers styled after substance abuse programs.

EL NINO IN-DEPTH

We've already heard a lot about the potential for a strong El Nino. But what exactly does this mean for your local market. Put your mets front and center, and even consider a 30-minute special.

MED SPA INJURIES

Laser hair removal, Botox and chemical peels are now being done at medical spas instead of doctor’s offices. And as this industry grows, so do the numbers of injuries and lawsuits.

HOT CLIPS: Sept-Oct 2015

Our latest round of Hot Clips comes equipped with ideas on video you might want to try on social media, teases, and even traffic...

ALTERNATE, ALTERNATE (WTOC, Savannah): upping the ante on the all-important alternate route during a traffic report

VIRTUAL STAND-UP (WXIA Atlanta): an investigative, show & tell stand-up shot in a virtual world

LIVE DESK BABY (WBRC, Birmingham): photog rushes exclusive video of a baby born at a gas station back to the newsroom, plays it on-air from the Live Desk position

LATE NEWS TEASE (WXYZ Detroit): embedding a pre-produced element inside an end-of-A-block tease 

HOT CLIPS: August 2015

By now you've most certainly heard your SmithGeiger consultant talk about the importance of Impact: making it matter (and memorable) for the viewer. This month our team offers up a series of Hot Clips centered on that coveted consumer...

WATCHING WITH YOU (CNN): the under-used and powerful line "you and I are watching this play-out together"

I DROVE BY IT (KSAZ Phoenix): 20-seconds in, this anchor proves he's a spring training fan and knows the local market well

WORDLE (KWCH Wichita): a different, very visual way to cover a big speech