Posted on February 18th, 2016 By Chris Archer
A fab-five of February Hot Clips from around the country...
TRAFFIC SCROLL (WTOC, Savannah): a traffic reporter proves the value of live TV for real-time information
AM TEASE URGENCY (WRC, Washington DC): an end-of-A-block tease that doesn't let-up on new information or energy
TOUCH-SCREEN (KNXV, Phoenix): a new Live Desk example showcasing the value of a touch-screen during breaking news
Posted on February 1st, 2016 By Chris Archer
At the half-way mark in February, our SmithGeiger team offers 11 potential quick-turn stories from around the country to juice your promotional and planning calendars...
GET YOUR UNCLAIMED MONEY
With billions of dollars up for grabs, this story exploded on social media and prompted tens of thousands of inquiries by viewers in this market.
SEX OFFENDERS STILL ON SOCIAL MEDIA
Some states ban sex offenders from using social media, but this investigation reveals many are still online, and authorities aren't actively tracking them.
FITNESS TRACKER PRIVACY
Tens of millions of people wear a Fitbit or similar technology, but the information it tracks can be used against you in court.
Posted on January 6th, 2016 By Chris Archer
Suddenly it's January, and you've noticed your planning calendar is still recovering from the holidays. Our team at SmithGeiger has swept the country and offers these 10 story ideas
HERE COMES... LA NINA
As the effects of the most severe El Nino in almost 20 years reverberate around the country, preparations are already under way for La Nina.
WI-FI TOY PRIVACY CONCERNS
What did your kid unwrap this holiday season? Why some new Wi-Fi enabled toys come packed with new privacy concerns.
VIRTUAL REALITY 101
Why Facebook is sure that virtual reality is the next big thing, and how you can get your hands on the latest technology.
Posted on December 21st, 2015 By Chris Archer
We kick off the New Year with a fresh set of multi-platform Hot Clips from around the country...
WILD WEATHER (KNXV, Phoenix): a Facebook video wrapping-in UGC, the station's weather promise, and a little bit of fun.
STORM POP (WCVB, Boston): keeping viewer-safety front and center in this winter weather POP.
SCHOOL CLOSING JOY (WVEC, Hampton): maybe not for parents, but for kids, School Closings bring on big smiles.
Posted on December 14th, 2015 By Chris Archer
Our last set of Hot Clips for 2015 comes wrapped in a mixed bag of holiday cheer, weather, breaking news, and a very difficult story to promote...
PARIS TERROR INTERVIEW (VICE): sometimes less is more when pushing an exclusive interview about a tragic story
FORECAST UPDATE (WRC, Washington): a quick bump-in two minutes before the main weather hit on a stormy day
BLUSTERY MORNING (WBRC, Birmingham): the AM anchors head outside just before the newscast to set the tone on Facebook
Posted on November 8th, 2015 By Chris Archer
Even with your November plan running on all cylinders, it never hurts to have a few additives ready to pour into the story engine. Here are 10 potential quick-turn ideas collected by our team at SmithGeiger...
BOARDING PASS WARNING
Be careful what you do with your used boarding passes. Identity thieves love what they can find on them.
HOTEL SAFE LOOPHOLES
That hotel in-room lock-box certainly provides peace of mind. But just how safe... are these safes?
ODOMETER ROLLBACK CONCERN
If you thought those electronic odometers were tamper-proof, some drivers are quickly finding out that's far from the case.
Posted on November 8th, 2015 By Chris Archer
What will get an increasingly distracted viewer to look-up at the big-screen? Our latest round of Hot Clips provides 5 potential examples...
TEASING TWO-SCREENS (KSAZ, Phoenix): an in-studio tease using Facebook live
RIGHT NOW RE-BOOT (WESH, Orlando): using, bold urgent showcasing as a quick restart in the AM
VIRTUAL FLOODING (The Weather Channel): a new augmented reality example helping add perspective on flooding
Posted on October 1st, 2015 By Chris Archer
http://boston.cbslocal.com/2015/09/28/i-team-mass-road-construction-projects-not-meeting-deadlines/As you work to keep your planning calendar healthy and full headed into November, here are 10 stories from around the country designed to fit on at least one (or all) of your platforms...
INTERNET DISORDER TREATMENT
Disordered Internet use is already treated as a serious problem in some parts of the world. Now, a small but growing number of people in the U.S. are seeking help in the form of treatment centers styled after substance abuse programs.
EL NINO IN-DEPTH
We've already heard a lot about the potential for a strong El Nino. But what exactly does this mean for your local market. Put your mets front and center, and even consider a 30-minute special.
MED SPA INJURIES
Laser hair removal, Botox and chemical peels are now being done at medical spas instead of doctor’s offices. And as this industry grows, so do the numbers of injuries and lawsuits.
Posted on September 30th, 2015 By Chris Archer
Our latest round of Hot Clips comes equipped with ideas on video you might want to try on social media, teases, and even traffic...
ALTERNATE, ALTERNATE (WTOC, Savannah): upping the ante on the all-important alternate route during a traffic report
VIRTUAL STAND-UP (WXIA Atlanta): an investigative, show & tell stand-up shot in a virtual world
LIVE DESK BABY (WBRC, Birmingham): photog rushes exclusive video of a baby born at a gas station back to the newsroom, plays it on-air from the Live Desk position
LATE NEWS TEASE (WXYZ Detroit): embedding a pre-produced element inside an end-of-A-block tease
Posted on August 20th, 2015 By Chris Archer
By now you've most certainly heard your SmithGeiger consultant talk about the importance of Impact: making it matter (and memorable) for the viewer. This month our team offers up a series of Hot Clips centered on that coveted consumer...
WATCHING WITH YOU (CNN): the under-used and powerful line "you and I are watching this play-out together"
I DROVE BY IT (KSAZ Phoenix): 20-seconds in, this anchor proves he's a spring training fan and knows the local market well
WORDLE (KWCH Wichita): a different, very visual way to cover a big speech