Perspectives

Copyright 2019 by DNN Corp

 

From category archives: Blog

Story Ideas all screens and platforms

5 Seed Stories for March

5 Seed Stories for March

Need a little mid-March content bump, or building your calendar for the Spring?  Here are 5 stories to seed your story planning...

The Invisibile Hazard Impacting Thousands of Schools

9 Things In Your Home That May Be Spying On You

Is Your Vehicle Being Towed Without Authorization?

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FAIRNESS and FACTS: GOOD WEAPONS WHEN UNDER ATTACK

FAIRNESS and FACTS: GOOD WEAPONS WHEN UNDER ATTACK

The number one question I’ve been asked this year: What should a local TV station do to sustain and grow its credibility in light of the attacks on the news media?

The question is referring mostly to marketing, but news coverage is, and should be, part of the mix.

The second question, asked in tandem: Or, should we do anything at all?

Doing nothing is an option—especially if doing something exudes a Shakespearean sense that we “…doth protest too much.” That we’re denying something so adamantly, we might be guilty. No “protest” or apology is necessary for fair, factual reporting, no matter who tries to bully you.

Inversely, doing something—but using bad word choices in promos, like “fake news”—risks dragging local news into a pool of media to which it need not belong.

  • Research, including SmithGeiger and Pew, shows local TV news is more credible than national TV news, more trustworthy and less biased.
  • If we use pejorative terms directed at national media in our copy—and deny we’re fake news—it forces unnecessary questions about whether, in fact, we could be capable of “fake news.”

LOCAL NOT IMMUNE: National journalists take more heat—but local news is in the crosshairs, too. Ask any local reporter about the bad feedback they get on a political story—and they cringe. Ask managers at local TV stations what they worry about lately—and it’s about unnecessarily angering partisan viewers (on either side) and sending them off to watch their favorite, partisan cable news.

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10 Quick Turn Story Ideas for February

10 Quick Turn Story Ideas for February

Between winter weather for some, Oscars and Grammys for others, here are some TSR ideas to help you through February or into May…many of which have strong shareable digital components and could make for strong utility Facebook Live events.

How Safe is Your Taxi or Uber? - Beyond the driver know what you’re getting into when you rent a ride. From airbags to seatbelts and door safety WPVI reveals there’s more to be on alert for and make you think twice.

Uncertified smoke detectors - Is your fire alarm really safe? WAFB investigates just how safe you really are. Tips to make your viewers safer.

Radon dangers - How pervasive is this danger that has been around for decades? It’s one in 6 homes in New Jersey.

Sextortion - Online extortion is becoming one of the biggest dangers to kids online. Delve into the two main ways this is happening and concrete tips to make your kids safer.

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Inauguration Coverage 2017 - Content and Concept Ideas

Inauguration Coverage 2017 - Content and Concept Ideas

Here are some content and presentation concepts for your inauguration coverage to consider.

WHO IS GOING
1. What is the official government delegation from your state that will be in attendance? Which elected officials are Trump supporters and will get the best seats?
2. Who are the influencers from your region that are going: the religious leaders, the bloggers, the local radio station or print reporters who might be part of your coverage?
3. Who are the “forgotten” people who are going; we can imagine busloads of people in red hats leaving from all points of the country to be in DC for this historic event
4. Other local or regional organizations and groups that will be going…
a. Church groups
b. Schools
c. Civic organization (Which may include veteran’s groups, abortion opponents, gun rights, and others who are enthusiastic about a Trump presidency)
d. Republican party supporters
e. Protesters (who will likely be put into special areas to protest)
f. Security teams (your local police/FBI office/Fire/National Guard etc. may be deployed to the DC area)
5. Which businesses from your region are going to be involved; business people might be going but also they might be providing t-shirts or providing food/gifts to the people at the inauguration

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10 Tools Every Journalist Needs in 2017

10 Tools Every Journalist Needs in 2017

here's no question we're asking reporters, photographers, anchors and producers to do more during the news gathering process. We're also asking them to connect with viewers more frequently on social and digital media. If they don't streamline the process or take advantage of tools that can make these tasks more manageable, the additional work can be overwhelming. It doesn't have to be.

Here is a list of tools and apps for your team to make not just mobile storytelling easier, but also their entire workflow more efficient.

Adobe Spark – this free tool helps you create graphics, web stories and animated videos quickly. The app also offers story templates to make this process quicker.

Awesome Voice Recorder – this app has multiple uses. It allows you to record interview audio on your smartphone, which is helpful for logging interviews. It also allows you to record voiceover audio. If you need to send something back to the station, this produces broadcast-quality audio.

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Election Day 2016: The Best Of

As our team at SmithGeiger watches Election Day coverage from around the country, we will be updating this post with clips and examples from news outlets covering the races everywhere...

DIGITAL POSTS:

Click below to see more examples in the full post.

 

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10 Quick-Turn Story Ideas For November

10 Quick-Turn Story Ideas For November

All of a sudden it's November. With the holidays approaching and a Presidential election, it's helpful to have some quick-turn stories to help you power through this month and beyond.

Voter Selfies - is it illegal in your state to take a selfie in the voting booth? Did you know that in Texas you can't even take a photo within 100 feet of a polling station? Let your viewers know what they can and cannot do on Election Day.

Election Stress - from your friends posting their political opinions on Facebook to watching the debates, is 'election stress' really a thing? Apparently so.

How To Teach Students About The Election - whether its teaching students about fact-checking or understanding the importance of a healthy debate, the election offers a historic opportunity to teach students about the U.S. electoral process.

Holiday Airport Safety - with holiday travel season right around the corner, just how safe is your airport?

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Balancing Local And National News

Balancing Local And National News

We all know this, right? Everybody picks a local story over a national story - if there’s a tie vote for what story leads a newscast, gets prominent play on a website/app, or gets posted on social.

It’s the rest of the hours and hours of news and digital postings that create issues. Here’s what I believe:

  • BREAKING national/int’l beats OLD LOCAL.
  • OLD LOCAL beats OLD NATIONAL/INT’L.
  • OLD NATIONAL/INT’L is a really bad thing for newscasts, but it’s everywhere.

Here’s the thinking behind these statements:

BREAKING national/int’l beats OLD LOCAL:

We have a lot of clients with LIVE DESKS/BREAKING NEWS CENTERS/ALERT CENTERS. Most started in the mornings, but now they’ve spread to afternoons, and I’ve spotted one on a competitor at 11 pm. These venues mostly report on national/int’l news.

But the question often comes up: do viewers really care about secondary stories that are not LOCAL? And the answer is NEW MATTERS. It doesn’t matter more than BIG LOCAL STORIES - but NEW MATTERS when many of the other stories in the newscast are getting old and repetitive. And the rate at which stories gets OLD is at an all-time high and growing.

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Story Ideas For Sweeps

Story Ideas For Sweeps

With November approaching, here are 10 story ideas you can produce in your market that also offer outstanding opportunities to engage your viewers on social media.

________ While Black - this is an opportunity to examine race relations in your market. Driving While Black would be a great TSR for stations. What does it look like in your market? Are there statistics you can gather that make it more of an investigative story than just a reaction piece? You could also do companion stories like Shopping While Black, etc. These stories are highly sharable.

Affordable Home Security Solutions - think it has to cost a fortune to protect your home? Think again. Learn about some affordable home security solutions.

Bounce House Hell - there are a number of fall festivals popping up that feature bounce houses. Just how safe are these?

Closing the Government Pay Gap - learn how one town narrowed the gap. How does your local government stack up?

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How We Covered Severe Weather On Social Media

How We Covered Severe Weather On Social Media

We need to be active and aggressive on-air and online during severe weather situations. The key is providing compelling, informative content that serves our viewers, fans and followers. Find out how incorporating video, strong images with clear messaging helps us achieve that.

From Hurricane Hermine to the flooding in Baton Rouge, severe weather has dominated the headlines the last few weeks. We know that the majority of U.S. adults get their news on social media. Let's examine how local stations across the country took advantage of this to inform and engage viewers in the digital space during our recent severe weather situations.

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