Perspectives

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From category archives: Blog

Story Ideas all screens and platforms

Olympic Strategy: Top 10 for NBC Stations

Olympic Strategy: Top 10 for NBC Stations

As an NBC station the Road to Rio will provide great opportunities with double digit ratings heading into your late newscast- even if it is getting displaced later than usual. Unlike the two most recent Olympics in Sochi and London many of these events will be live as Rio is just one hour ahead of EDT. The exposure your station will get in all day parts with different audiences means in addition to your loyalists plenty of roving loyalists and switchables will be in play.

Coming off the acrimony of the presidential campaign the Olympics can be a time to bring people together- a little patriotism can go a long way especially given that Rio (Aug 5-21) comes right after the GOP and Democratic conventions in July. Rio is also taking place as many communities start up the new school year too- offering a great platform to image your brand. Certainly a BIG, bold, patriotic feel in your promotions and social posts makes good sense to bolster your image in these fractured times. To help you capitalize on the event on all platforms here are 10 opportunities to consider:

1. Late newscasts- Stick with the key focus areas and make sure it is urgent and quick paced to help them forget about the close finish in the USA basketball game. Accentuating your commitment to NEW, NOW and NEXT is more important than your strategy of potentially including TSRs. Some nights that might include a highly produced cold open that hooks viewers to watch multiple stories and others you will want to jump right into the Big Story as quickly as possible.

2. AM News- The Olympics provides a gold mine for our morning news with enhanced sampling from people who may never see your mornings but left the station on NBC after the night before. Consider a separate look or area to present this information each morning to help set up my day to sample Olympics on every platform. Be my Olympics companion in the morning.

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Olympics Strategy: Top 10 for Non-NBC Stations

Olympics Strategy: Top 10 for Non-NBC Stations

It's the middle of summer. Vacation-season is in full swing. And now the Olympics are back - but not on my station. Time to raise the white flag? Absolutely not!

In fact, it's a great opportunity to make some headway on your NBC foe in the market, reminding consumers that you - as the news leader - will never compromise live coverage of breaking news and weather for the gold medal round of... handball (we actually like handball, but like disruptive weather better).

Our team at SmithGeiger has compiled a Top 10 list of tactical and strategic initiatives for non-NBC stations during the Summer Games:

  1. Own News When They Can't: the Games will pre-empt most 4pm, 10pm, and 11pm newscasts on NBC stations. (See the NBC Coverage Plan here). If there's breaking news or weather, go all-in during these newscasts. See bullets 4, 5, and 6 below for digital ideas on how to remind consumers a station in the market won't make you wait for news.
  2. Be Better Competitively: in the AM and Early Evening time periods, we'll still be head-to-head with the local NBC station, but while they're caught-up in long live shots, talk-backs, feature profiles, and highlights from Rio, let's hammer-home the news of the day. Be sure we're loaded with live reporters, breaking news, and a constant promise of weather coverage, especially in those A-blocks.
  3. Hold Our Morning Ground: we always hear notions of an "Olympics halo" that helps an NBC-station the next morning. Not true, at least not consistently during the 2014 Games. Make the AM newscast your priority during the Olympics, as it likely is every single day, and simply put: plan on winning with great, consistent coverage.

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Orlando Mass Shooting Social Media Image Gallery

The images we are seeing have helped tell this story, inform viewers and make a compelling statement. Please refer to this page for an updated gallery of images and social media posts.

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Orlando Mass Shooting: Coverage Ideas & Examples

In the wake of Sunday's horrific mass shooting at an Orlando night club, our team at SmithGeiger has been working to gather various examples and ideas from around the country for your ongoing coverage...

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Quick-Turn Story Ideas - June 2016

Quick-Turn Story Ideas - June 2016

June offers a variety of timely story ideas to help your team this month. Our SmithGeiger team has 10 story ideas for you that are both topical and clickable. Each of these story ideas has the opportunity to engage your viewers on social media, as well.

A WARNING FOR CHIP CREDIT CARD HOLDERS
Many of us are now using chip-enabled credit cards but many retail and dining establishments' chip card readers aren't yet certified. This could be a problem for consumers.

TEENS USING FLOWER SEEDS TO GET HIGH
Teens are abusing these easily-bought seeds to replicate highs similar to LSD.

CROCS A CROCK?
These shoes, which are popular with kids and adults alike, shouldn't be worn for extended periods of time because they don't secure the heel properly. This has been a popular story on social media.

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Story Ideas - May 2016

Story Ideas - May 2016

With every day becoming more of a battle in May, our team at SmithGeiger offers some armor in the form of 10 potential quick-turn stories ideas from around the country...

BEVMO WINE WORRIES

A class-action suit alleges BevMo! is displaying prices for bottles with wine ratings for specific years that don't match the bottles on the shelves.

9-1-1 WARNING

A widow has a warning for anyone dialing 9-1-1, as states and the feds work to deploy the next-generation emergency system.


SWADDLING & SIDS

It's a technique many parents use to soothe their newborns. But a new analysis of recent studies shows it may increase the odds of SIDs.

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Story Ideas: April 2016

Story Ideas: April 2016

We call these our let's-put-them-on-the-white-board considerations as you finalize and boost your May planning calendar...

CANCEROUS CAR SEATS

Parents are being left in the dark about cancer-causing chemicals in their children’s car seats, even after companies are served with violation notices.

DAYCARE REGULATION LOOPHOLE

Most day care facilities are regulated by state agencies.  But religious day cares in six states face little to no regulation. Where does your state fall? 

 

AEDs OUT OF SIGHT?

They can save your life, but about 20% of automated external defibrilators aren't easy to find according to this investigation.

BODY CAMERAS: WORTH THE COST?

Now that police body cameras have been deployed for about a year in this market - and others - a check-up finds things aren't perfect and perhaps not worth the cost.

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How To Use Facebook Live In Your Newsroom

How To Use Facebook Live In Your Newsroom

We know that Facebook is an engagement leader and has become the first source of breaking news on social media. Facebook Live takes the social media network's capabilities to another level.

Facebook Live is a live streaming functionality which allows to users to share what’s going in their world. For news operations, it’s a powerful tool.

Facebook Live can help your content display higher in user’s news feeds. According to Facebook “Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live. People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live."

Facebook Live also allows viewers to subscribe to broadcasts, enabling them to receive notifications of a broadcast. This puts your news team, literally, in viewers purses, back pockets and backpacks.

Some stations do a Facebook Live broadcast of their news program. While this is a great behind-the-scenes initiative from a viewer’s standpoint, it can be difficult for anchors to engage with viewers during breaks because they tend to be consumed with upcoming stories.

So to incorporate additional engagement opportunities into your digital media strategy, here are five Facebook Live broadcasts you launch almost immediately.

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3 Types of Blog Posts Every Station Can Produce

3 Types of Blog Posts Every Station Can Produce

For years, news directors across the country have told reporters and anchors “You need to blog for our website.”

And that’s it. Many times, there is little or no direction offering suggestions on what to blog and why it’s important

Remember: reporters always want to know the why.

The need to blog and create engaging content for digital properties is more essential than ever as viewers search for information. Our research supports this. Not only is Facebook the leading breaking news source, it also connects, informs and entertains us.

  • 44% of viewers have used social media to get more information about a story they first saw on TV
  • 52% have followed a link to a local news website from Facebook
  • 34% agree that seeing local news on Facebook makes them more likely to tune in to local news on TV

  • Viewers want digital content. We know they’re checking their mobile devices, with 43% of viewers checking their smartphones multiple times in the morning alone. Use this to your advantage to drive traffic to your social media accounts and websites.

    Why is that smart? Well-branded station blogs can create inventory for your digital sales team. It can enhance the credibility of your reporters, producers, anchors and photographers. It also humanizes them while strengthening your brand as the multi-platform news leader in your market.

    That’s a win on all fronts.

    On to the fun stuff. Let’s focus on what to blog. Here are three types of blog posts your team can produce for your digital properties.

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    Story Ideas - February 2016

    Story Ideas - February 2016

    At the half-way mark in February, our SmithGeiger team offers 11 potential quick-turn stories from around the country to juice your promotional and planning calendars...

    GET YOUR UNCLAIMED MONEY

    With billions of dollars up for grabs, this story exploded on social media and prompted tens of thousands of inquiries by viewers in this market.

    SEX OFFENDERS STILL ON SOCIAL MEDIA

    Some states ban sex offenders from using social media, but this investigation reveals many are still online, and authorities aren't actively tracking them.

    FITNESS TRACKER PRIVACY

    Tens of millions of people wear a Fitbit or similar technology, but the information it tracks can be used against you in court.

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