Copyright 2020 by DNN Corp
digital, social, TV, OTT, mobile
Amid the flurry of industry headlines regarding the Facebook algorithm changes during the first quarter of 2018 emerged a conversation around the renewed potential for news organizations to use Facebook Groups to connect with their audiences. Facebook hosted a small group of journalists at their Austin headquarters during the SXSW conference in March to take a deep dive into Groups and here are some of the learnings from that session:
The meeting began with an algorithm update: As you are likely aware, changes were made to filter out Tag baiting, Like baiting, and Share baiting; all have decreased importance on Facebook today.
The 2018 Priorities for News on Facebook:
- Trusted sources and Informative content: Prioritizing news that people have told Facebook they find informative- Local news: 82% of people are somewhat or extremely interested in local news on Facebook- Local + News source = local publisher (per the algorithm)
Infographics are one of the more under-utilized forms of digital content for Local TV stations.
Here are four reasons why you should consider utilizing Infographics as part of your daily digital content offering:
1. Easy to Understand: Research shows our digital audience is often “on the go” or in need of quick digestible content. When you visualize data news consumers can more easily understand/engage with the content.2. Repurposing Content: Infographics can be made quickly from information or data journalists have already gathered. Timelines help news consumers remember the history/impact of the story.3. Break up the Sameness: Pictures and video are great for you digital content but Infographics can be eye-catching because it breaks up the sameness of the layout.4. Shareable: When the audience connects with the content, Infographics can be very shareable. Comparisons and Lists can be favorites with news consumers. With Facebook’s recent changes, local news publishers need to find as many ways as possible to create “shareable content”.
Have you noticed a tiny "Breaking News" icon on any of the Facebook posts in your feed yet?The roll-out is underway, with some interesting initial rules and guidelines about how many and how often media companies can deploy this tag. We wanted to highlight this article if you haven't seen it yet, and definitely get in touch with your Facebook representitive to get-in on the beta action.
This might become part of your breaking news tree that now includes:
Our last set of Hot Clips for 2017 tackles the winter, with everything from snowy newscast starts to catchy all-platform promos...
Holiday OTT Promo (WXYZ, Detroit): as new devices get unwrapped for the holidays, here's a seasonal spot reminding users what to download
Don't Leave, Dad (Google): using emotion, and a snow storm, to elevate a key feature on this device
Thunder Truck (KXAS, Dallas): last month we featured the Weather Beast, but this spot takes the weather vehicle game to another level
Snow Drone (WBRC, Birmingham): deploying a drone in a newscast open to showcase a rare snow event in this market
I had the honor of speaking on a panel at the NABJ Conference in New Orleans recently about producing for a multi-platform environment. Here is a quick hit of what I had to offer:
The most important step in producing in this era is actually not producing, but listening. You know the saying that to be a good writer you have to read a lot? Well, in order to be a good producer today, you have to consume a lot. Be smart about what you’re consuming and take note of why it’s resonating — or why it’s not. It’s also important to expose yourself to engaging content outside of the news echo chamber on today’s popular platforms; YouTube, Facebook, Instagram and Snapchat.
Have you heard of the term “Social listening”? Type that into Google and go to school. Newsrooms use it much differently than brands, as the goal is not so much to find out what people are saying about you – although that can be insightful – but what are people talking about in your community. What content should you produce that is going to resonate with your audience? You don’t have to guess any more. Now there are tools that can tell you.
We’re excited to announce Mark Briggs is joining the SmithGeiger team as Vice President, Digital Media Strategies and Innovation. Mark will help shape and guide digital strategy and workflow for our partners on a big-picture and hands-on level. He comes to SmithGeiger from KING5 in Seattle where he’s built and led their web, mobile, and social strategies for the last 7 years.
The value of video, particularly short social mobile friendly videos that many call “snackables”, becomes clear as your team works across all platforms each day.
To help your team create these videos which are often consumed by smartphone users, you don’t have to look beyond the smartphone itself. As someone at the BBC described it, journalists need to go from their pocket where we keep our phones, to the pockets of today’s news consumers.
Today your smartphone is not just a high definition camera but also a video production tool and social media content creation platform. It also allows you to rethink how you cover stories, as lightweight gear that we always have with us, your team can be more nimble and less invasive in covering stories.
For these reasons leading news organizations are using smartphones to shoot, edit and share stories that connect them with their audiences around the world. From the BBC to ABC (from down under), journalists are beyond experimenting with mobile journalism, they are regularly producing stories using their smartphones that are intended for their audiences watching on smartphones.
The number one question I’ve been asked this year: What should a local TV station do to sustain and grow its credibility in light of the attacks on the news media?The question is referring mostly to marketing, but news coverage is, and should be, part of the mix.The second question, asked in tandem: Or, should we do anything at all?Doing nothing is an option—especially if doing something exudes a Shakespearean sense that we “…doth protest too much.” That we’re denying something so adamantly, we might be guilty. No “protest” or apology is necessary for fair, factual reporting, no matter who tries to bully you.Inversely, doing something—but using bad word choices in promos, like “fake news”—risks dragging local news into a pool of media to which it need not belong.
LOCAL NOT IMMUNE: National journalists take more heat—but local news is in the crosshairs, too. Ask any local reporter about the bad feedback they get on a political story—and they cringe. Ask managers at local TV stations what they worry about lately—and it’s about unnecessarily angering partisan viewers (on either side) and sending them off to watch their favorite, partisan cable news.
Here are some content and presentation concepts for your inauguration coverage to consider.
WHO IS GOING1. What is the official government delegation from your state that will be in attendance? Which elected officials are Trump supporters and will get the best seats?2. Who are the influencers from your region that are going: the religious leaders, the bloggers, the local radio station or print reporters who might be part of your coverage?3. Who are the “forgotten” people who are going; we can imagine busloads of people in red hats leaving from all points of the country to be in DC for this historic event4. Other local or regional organizations and groups that will be going…a. Church groupsb. Schoolsc. Civic organization (Which may include veteran’s groups, abortion opponents, gun rights, and others who are enthusiastic about a Trump presidency)d. Republican party supporterse. Protesters (who will likely be put into special areas to protest)f. Security teams (your local police/FBI office/Fire/National Guard etc. may be deployed to the DC area)5. Which businesses from your region are going to be involved; business people might be going but also they might be providing t-shirts or providing food/gifts to the people at the inauguration
here's no question we're asking reporters, photographers, anchors and producers to do more during the news gathering process. We're also asking them to connect with viewers more frequently on social and digital media. If they don't streamline the process or take advantage of tools that can make these tasks more manageable, the additional work can be overwhelming. It doesn't have to be.
Here is a list of tools and apps for your team to make not just mobile storytelling easier, but also their entire workflow more efficient.
Adobe Spark – this free tool helps you create graphics, web stories and animated videos quickly. The app also offers story templates to make this process quicker.
Awesome Voice Recorder – this app has multiple uses. It allows you to record interview audio on your smartphone, which is helpful for logging interviews. It also allows you to record voiceover audio. If you need to send something back to the station, this produces broadcast-quality audio.