Perspectives

Copyright 2019 by DNN Corp

 

From category archives: Blog

digital, social, TV, OTT, mobile

Story Ideas For Sweeps

Story Ideas For Sweeps

With November approaching, here are 10 story ideas you can produce in your market that also offer outstanding opportunities to engage your viewers on social media.

________ While Black - this is an opportunity to examine race relations in your market. Driving While Black would be a great TSR for stations. What does it look like in your market? Are there statistics you can gather that make it more of an investigative story than just a reaction piece? You could also do companion stories like Shopping While Black, etc. These stories are highly sharable.

Affordable Home Security Solutions - think it has to cost a fortune to protect your home? Think again. Learn about some affordable home security solutions.

Bounce House Hell - there are a number of fall festivals popping up that feature bounce houses. Just how safe are these?

Closing the Government Pay Gap - learn how one town narrowed the gap. How does your local government stack up?

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Orlando Mass Shooting Social Media Image Gallery

The images we are seeing have helped tell this story, inform viewers and make a compelling statement. Please refer to this page for an updated gallery of images and social media posts.

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Quick-Turn Story Ideas - June 2016

Quick-Turn Story Ideas - June 2016

June offers a variety of timely story ideas to help your team this month. Our SmithGeiger team has 10 story ideas for you that are both topical and clickable. Each of these story ideas has the opportunity to engage your viewers on social media, as well.

A WARNING FOR CHIP CREDIT CARD HOLDERS
Many of us are now using chip-enabled credit cards but many retail and dining establishments' chip card readers aren't yet certified. This could be a problem for consumers.

TEENS USING FLOWER SEEDS TO GET HIGH
Teens are abusing these easily-bought seeds to replicate highs similar to LSD.

CROCS A CROCK?
These shoes, which are popular with kids and adults alike, shouldn't be worn for extended periods of time because they don't secure the heel properly. This has been a popular story on social media.

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6 Ways To Maximize Your Station's App Strategy

6 Ways To Maximize Your Station's App Strategy

The value of a smart app strategy can’t be overlooked. When viewers download your station’s app, they are granting you access to their lives 24/7. You have the opportunity to engage with them at work, while they’re in the line at the grocery store and when they’re trying to figure out what to watch on television or what new website to visit. Access = opportunity.

So while users have granted you this prized access, how are you best taking advantage of it? Are you entertaining them? Informing them? Or just broadcasting to them?

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How To Use Facebook Live In Your Newsroom

How To Use Facebook Live In Your Newsroom

We know that Facebook is an engagement leader and has become the first source of breaking news on social media. Facebook Live takes the social media network's capabilities to another level.

Facebook Live is a live streaming functionality which allows to users to share what’s going in their world. For news operations, it’s a powerful tool.

Facebook Live can help your content display higher in user’s news feeds. According to Facebook “Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live. People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live."

Facebook Live also allows viewers to subscribe to broadcasts, enabling them to receive notifications of a broadcast. This puts your news team, literally, in viewers purses, back pockets and backpacks.

Some stations do a Facebook Live broadcast of their news program. While this is a great behind-the-scenes initiative from a viewer’s standpoint, it can be difficult for anchors to engage with viewers during breaks because they tend to be consumed with upcoming stories.

So to incorporate additional engagement opportunities into your digital media strategy, here are five Facebook Live broadcasts you launch almost immediately.

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3 Types of Blog Posts Every Station Can Produce

3 Types of Blog Posts Every Station Can Produce

For years, news directors across the country have told reporters and anchors “You need to blog for our website.”

And that’s it. Many times, there is little or no direction offering suggestions on what to blog and why it’s important

Remember: reporters always want to know the why.

The need to blog and create engaging content for digital properties is more essential than ever as viewers search for information. Our research supports this. Not only is Facebook the leading breaking news source, it also connects, informs and entertains us.

  • 44% of viewers have used social media to get more information about a story they first saw on TV
  • 52% have followed a link to a local news website from Facebook
  • 34% agree that seeing local news on Facebook makes them more likely to tune in to local news on TV

  • Viewers want digital content. We know they’re checking their mobile devices, with 43% of viewers checking their smartphones multiple times in the morning alone. Use this to your advantage to drive traffic to your social media accounts and websites.

    Why is that smart? Well-branded station blogs can create inventory for your digital sales team. It can enhance the credibility of your reporters, producers, anchors and photographers. It also humanizes them while strengthening your brand as the multi-platform news leader in your market.

    That’s a win on all fronts.

    On to the fun stuff. Let’s focus on what to blog. Here are three types of blog posts your team can produce for your digital properties.

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    Breaking News: All-Platform Ownership

    Breaking News: All-Platform Ownership

    It can happen in an instant. It can happen when you least expect. It happened in Hesston, Kansas - just outside of Wichita last month. Three killed and 14 injured in a workplace related shooting. It was originally reported as a standoff at a home but, in fact it turned into three-scene major breaking news story and a mass shooting involving a disgruntled employee using an AK-47 semi-automatic rifle to gun down his co-workers. When this sort of story happens is your entire station ready? Do you have a simple news, digital and marketing plan that can inform and engage your community? The team at KWCH had that plan. Perhaps because of its readiness through deadly tornado coverage or breaking news coverage of stories like the plane that hit an airport building in October 2014 the team at KWCH knew how to respond. For 58 hours they field anchored live either wall-to-wall or within every newscast.

    News director Brian Gregory, director of digital Shawn Hilferty and director of creative services director Dom Gauna marshalled their teams into action. In addition to immediately dispatching an anchor to the scene along with his full staff of reporters and photographers, Brian called in people who didn’t even work for KWCH who specialized in various skills like photography. The first news crew arrived on scene minutes after the incident and before the shooter was shot and killed by police. Wall-to-wall coverage was underway on-air and in the app. But, perhaps the biggest lesson learned in the coverage of this tragedy was the power of community and how important it is to leverage your social media connections to crowdsource for information.

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    What’s Our Story: Making or Breaking Broadcast in 2016

    What’s Our Story: Making or Breaking Broadcast in 2016

    The term you hear is that “it’s all about the story you tell yourself.”

    Sports psychologists, motivational speakers, and business-book writers use the term to inspire more positive thinking - assuming you have a positive story to tell.

    What story are we telling ourselves in broadcasting in 2016? Here’s how one story goes:

    News consumers - especially younger ones - are abandoning live TV news and moving to new platforms faster than we are; our stations (and networks) are stuck in an old paradigm with people who cannot react quickly enough to change and do not understand digital.

    Let’s call this the “WE’RE ALL TOAST” story for broadcasting. (Kind of hate to write it down - but that’s how it sounds, sometimes).

    Truth is: The growth of digital is dramatic and developing digital news products is essential, but there must be a way to tell ourselves a different story. Otherwise, we should all just go work for Google.

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    It's Time to Get Real with VR in 2016

    It's Time to Get Real with VR in 2016

    Everybody is picking this to be the breakthrough year for Virtual Reality (VR) or Augmented Reality (AR) technology. At this year’s Consumer Electronics Show in Las Vegas there are more than 40 AR or VR booths showing off the best and brightest new ideas, devices and experiences. Video games and Movies may be the obvious first content creators for VR but some in the News & Marketing Business are already getting real as well!

    2015 was the year some journalists dabbled in VR and 2016 could be the year more jump in neck deep!

    • September ’15 – Frontline released their Heart of Ebola Outbreak Documentary
    • October ’15 – CNN broadcasts the Democratic Presidential Debates in VR to mixed reviews
    • November ’15 – NYT mails VR Google Cardboard headsets for their Free VR App allowing their subscribers to watch their magazine’s films
    • November ’15 – AP announces partnership with LA Times for five VR journalism projects
    • 2014 – Des Moines Register builds VR video on Farm Families for Oculus Rift

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    Nielsen Viewer Assignment – Three Action Steps to Consider Right Now

    Nielsen Viewer Assignment – Three Action Steps to Consider Right Now

    Effective December 31, 2015 demographic data reported by Nielsen in all but the top 25 TV markets will be unaccredited. The move follows Nielsen's decision to drop paper diaries -- a nearly century-old measurement method -- for estimating the demographic composition of audiences in its 31 "set-metered" market ratings and all 154 diary only markets to begin using new, as-yet-unaccredited methods for calculating who is watching television. In place of the paper diaries, Nielsen has introduced a new method, a mathematical modeling technique that Nielsen calls “viewer assignment” that extrapolates audience estimates.

    In a nutshell, the viewer assignment method mathematically models and ascribes audience estimates for non-people meter markets with data generated from its people meter sample. The new viewer assignment method is treating the behaviors of people in one sample -- the national people meter respondents -- in a way that is representative of viewers in non-people meter households. This new methodology is meant to derive demographic data for stations in smaller markets from larger local people-meter markets, some located far away.

    We could use this space and reams of paper to discuss the pros and cons of this approach – but we won’t. Viewer Assignment is here and now the question is what does your station do about it.

    Here are three key items and action steps your station needs to take now that Viewer Assignment is here.

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