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Social Media

The Latest News Feed Changes from Facebook

The Latest News Feed Changes from Facebook

They’ve gone and done it again!

Facebook announced changes to their algorithm to make sure only the best, most engaging content is coming through on your news feed.

Please click this link for details.

Here are some highlights:

- FB is now using something they call Real-Time Signals to see which posts need to go beyond its Organic Reach
     - Has a friend commented on a post, seems to be one of the most valuable metrics
     - How do these signals change in real time
     - Are some posts Temporarily more important?
         - Favorite sports team just won a game and everybody is writing about it
- FB claims this change with Real-Time Signals won’t affect most pages
     - “We anticipate that most Pages won’t see any significant changes to their distribution in News Feed. Some Pages might see a small increase in referral traffic or outbound clicks, and some Pages might see minor decreases. Pages should continue to post stories that are relevant to their audiences.”
     - TV Station pages aren’t “Most Pages” so don’t be deceived by this notice from Facebook
         - We must earn our engagement more than ever by getting people to “do something” with the post (Click, like, share or comment)
         - But it now appears comments are going to take on heavier weight, especially as it relates to fast-moving topics

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Facebook Live Tips

Facebook Live Tips

While it may seem like it’s been around a lot longer Facebook LIVE for brands is barely a year old- debuting right before Christmas 2015. Already your audience is not only savvy about the platform they outright expect you will program on it for everything from local events to breaking news and big weather.  In this post you’ll get some ideas culled from some of the folks on the frontlines of how to make it work for them, day in and day out. 

WHERE IS FACEBOOK LIVE GOING?
Simply put- it’s going to get even bigger. We all know that Facebook wants it that way and the algorithm is set to prioritize Facebook LIVE events in your fans’ feeds. But, perhaps just like Facebook Messenger you could expect to see Facebook LIVE as its own separate app.

“Facebook Live will continue to evolve as a mechanism for immediate feedback. I think they’ll do some retooling to incorporate or spin off into a separate product the live voting features many of us have had success with in recent weeks”.  Glen Hale Executive Director of Digital Content at Raycom Media
   
Glen is talking about the many stations in the fall that started leveraging the platform to do more than provide live coverage of events.   Using a combination of software and some coding many stations developed content ideas for instant and ongoing real-time engagement on a topic. Select "Read the rest of entry" for examples and the rest of the blog post.

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How to Use Instagram to Promote Your Station and Engage Viewers

How to Use Instagram to Promote Your Station and Engage Viewers

While the weather is cooling down for most parts of the country, Instagram continues to be a hot topic in newsrooms from coast to coast. Instagram isn't all about #BRUNCH! photos. The popular social media network is an incredibly valuable revenue driver to, among others, the fashion, online publishing and sports industries. So how we can best leverage it in local news?

RELATED: What Twitter's Recent Changes Mean For You


The Power of Instagram

Instagram’s user base has doubled in size over the past two years with more than 500 million monthly active users; 300 million of them are active on a daily basis. Instagram is popular with women, yet its male user growth is slightly outpacing female users. 

Instagram’s users enjoy more substantial engagement. Roughly 2.2 percent of Instagram users engage with a brand. That sounds low but considers this: on Facebook engagement with brands is .2 percent. On Twitter, it’s less than .1 percent, according to Forrester.

As it relates to local news, Share Rocket has found that Instagram has eclipsed Twitter in terms of engagement and trails only Facebook.

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Covering Hurricane Matthew

Covering Hurricane Matthew

With Hurricane Matthew approaching, let's look at how stations are covering the storm both on-air and online. Remember this is an opportunity to connect with your viewers on every platform. Compelling graphics with detailed information are not only highly shareable but also informative. 

Change your social media headers as well as your website banner with on-brand messaging that reflects the severity of the weather situation. Have your meteorologists do the same. 

Facebook Live broadcasts can provide detailed information and engagement if your viewers are without power and can't watch your broadcast product. If your meteorologists can't answer all the questions during a live broadcast, have him or her answer them in the comments section once the broadcast has concluded.  

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What Twitter's Recent Changes Mean For You

What Twitter's Recent Changes Mean For You

While Facebook is the LeBron James of social media, Twitter is doing its best Dirk impression and doing all it can to stay competitive and relevant.

Twitter dominates during games and events. It’s a gamechanger on gameday and a great way for all your station’s talent to engage followers on Fridays, Saturdays and Sundays during football season…and beyond. ShareRocket’s Chris Kraft confirmed what I suspected “Twitter is still the king for ‘live tweeting’ and live updates during a game”.

Twitter announced these changes in May but they recently went live to reduce the 140-character limit in certain scenarios. From Twitter’s blog:

  • Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group.
  • Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words!

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What Facebook's Latest Algorithm Change Means For Your Station

What Facebook's Latest Algorithm Change Means For Your Station

Facebook has done it again. They're changing their algorithm, again, to prioritize user content over Publisher content. Meaning, users could see more selfies, cute baby pics and brunch photos versus news headlines in their feeds.  Facebook said the change is based on feedback from users and its community with the goal of ensuring users don't "miss stories from their friends".  Plainly put: Facebook's success is built on keeping viewers engaged on its site.  It doesn't want to become MySpace.  Facebook wants to keep its users on the platform and keep them happy at the same time.

As it relates to your Page there are some important considerations.  Facebook’s values state “friends and family come first".  After that, Facebook research has shown that News feeds should “inform and entertain”.  Facebook says that its users "value stories they consider informative" and that "people enjoy their feeds as a source of entertainment".  This can, obviously mean different things to different users.  For some, entertaining and informative content could mean a video featuring a recipe created by a celebrity chef.  For others, it's local news, weather reports or sports discussions.  Facebook admits this could affect reach and referral traffic, something stations rely on to drive users back to their websites and recruit viewers to the broadcast products. 

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6 Ways To Maximize Your Station's App Strategy

6 Ways To Maximize Your Station's App Strategy

The value of a smart app strategy can’t be overlooked. When viewers download your station’s app, they are granting you access to their lives 24/7. You have the opportunity to engage with them at work, while they’re in the line at the grocery store and when they’re trying to figure out what to watch on television or what new website to visit. Access = opportunity.

So while users have granted you this prized access, how are you best taking advantage of it? Are you entertaining them? Informing them? Or just broadcasting to them?

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Is Your Team Struggling On Social? Here Are 3 Simple Strategies For Posting Content On Social Media

Is Your Team Struggling On Social? Here Are 3 Simple Strategies For Posting Content On Social Media

The question of “What should I share on Facebook & Twitter” is a conversation reporters, anchors, producers and photographers in newsrooms across the country are having…right now. 

Yes, in 2016 we’re all still struggling with what to post on social media.

It’s understandable. Some anchors and reporters don’t want to reveal too much personal information online. While some, who are confined to newsrooms all day and aren’t in the field, feel they don’t have the opportunity to deliver a ton of topical, breaking news-type content. 

Plainly put: they get stuck. Consider it the social media version of writer’s block.

Your anchors and reporters can absolutely create compelling and engaging (emphasis on engaging) posts on social media. Here are effective ways to accomplish that. 

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How To Use Facebook Live In Your Newsroom

How To Use Facebook Live In Your Newsroom

We know that Facebook is an engagement leader and has become the first source of breaking news on social media. Facebook Live takes the social media network's capabilities to another level.

Facebook Live is a live streaming functionality which allows to users to share what’s going in their world. For news operations, it’s a powerful tool.

Facebook Live can help your content display higher in user’s news feeds. According to Facebook “Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live. People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live."

Facebook Live also allows viewers to subscribe to broadcasts, enabling them to receive notifications of a broadcast. This puts your news team, literally, in viewers purses, back pockets and backpacks.

Some stations do a Facebook Live broadcast of their news program. While this is a great behind-the-scenes initiative from a viewer’s standpoint, it can be difficult for anchors to engage with viewers during breaks because they tend to be consumed with upcoming stories.

So to incorporate additional engagement opportunities into your digital media strategy, here are five Facebook Live broadcasts you launch almost immediately.

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It's Time to Get Real with VR in 2016

It's Time to Get Real with VR in 2016

Everybody is picking this to be the breakthrough year for Virtual Reality (VR) or Augmented Reality (AR) technology. At this year’s Consumer Electronics Show in Las Vegas there are more than 40 AR or VR booths showing off the best and brightest new ideas, devices and experiences. Video games and Movies may be the obvious first content creators for VR but some in the News & Marketing Business are already getting real as well!

2015 was the year some journalists dabbled in VR and 2016 could be the year more jump in neck deep!

  • September ’15 – Frontline released their Heart of Ebola Outbreak Documentary
  • October ’15 – CNN broadcasts the Democratic Presidential Debates in VR to mixed reviews
  • November ’15 – NYT mails VR Google Cardboard headsets for their Free VR App allowing their subscribers to watch their magazine’s films
  • November ’15 – AP announces partnership with LA Times for five VR journalism projects
  • 2014 – Des Moines Register builds VR video on Farm Families for Oculus Rift

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