Keeping up with the Facebook do’s and don’ts, the algorithm tweaks and nuances and the seemingly never-ending changes, upgrades and associated app launches to the platform has become a full-time job for some people at stations these days. Facebook has recognized some of the increasing needs and challenges facing broadcasters and at least for the time being they have assembled a larger team to provide local news support for both station and talent pages. Part of the reason they are doing this is that Facebook wants your talent to have their sites “verified” so they can access the newest MENTIONS app and use that for posting.
Heading up this effort is their strategic partnership team including Jason White and veteran journalist Liz Heron. They’ve brought aboard an internal operations specialist Reva Gaur and a small team of people to help you do a number of tasks that can otherwise seemingly take forever to get accomplished. This includes verifications which essentially lets fans know that the profile is authentic. You'll see a blue badge next to a verified Page or profile's name. These Pages and profiles may include anchors, celebrities and public figures in addition to your station page(s). They also help with user name changes, profile page migrations, imposter takedowns, page merges, access to Mentions, best practices updates and tool implementation.