Perspectives

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From category archives: Blog

Hot Clips

Hot Clips: October 2017

Hot Clips: October 2017

Our latest set of Hot Clips starts with the initial coverage of the horrific mass shooting in Las Vegas, and includes some updated Hurricane Irma Images and POP spots...

Vegas Shooting ND Phoner (KTNV, Las Vegas): the ABC-affiliate News Director, also a former reporter, calls-in to set up the scene while heading to the station

Wall of Victims (WWBT, Richmond): using the giant video wall to remember the Vegas shooting victims during a 6am show open

Irma Neighbors (WPTV, West Palm): using their ongoing This Is Home campaign to showcase how their South Florida community came together during Hurricane Irma

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Hurricane Hot Clips: September 2017

Hurricane Hot Clips: September 2017

As our team monitored various news organizations covering the storms and subequent damage, we collected several clips to help feed your future planning when it comes to big story showcasing and storytelling...

Thanks Phil (WSVN, Miami): an Irma Proof-of-Performance thanking their met

Post Hurricane Live Drive (WFTX, Fort Myers): using a station vehicle for a live tour

Met Describes Roof Damage (WINK, Fort Myers): meteorologist explains the sounds, and risks

Going Off Script for Video (WINK, Fort Myers): anchor goes off script to describe hurricane video

Anchors and Radar Background (WINK, Fort Myers): anchors story-tell about live radar on set behind them

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Hot Clips: July 2017

Hot Clips: July 2017

Our latest set of Hot Clips aims to add some mid-summer sizzle to your all-platform efforts, starting with a stinging double-take from Vegas...

Double-Bee Live Shot (KTNV, Las Vegas): a two-part live shot in the same newscast (first part - second part) with a 360-Cam tease in the tag

The Big 6 at 6 (WBRC, Birmingham): a segment to stimulate an early-evening B-block with energy, pace, and hard news

Promo Rewind (WBTV, Charlotte): this station goes in reverse to prove what it takes to get the story right

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Hot Clips: Back to School Edition

Hot Clips: Back to School Edition

Our ongoing collection of Back to School promotional and on-air clips...

AM PROMO (WXYZ, Detroit): creative animations and video tees-up the school year and morning team

POV SCHOOL PROMO (WRTV, Indianapolis): a unique, mobile point-of-view approach to a back to school promo

SCHOOL GRAPHICS (WSFA Montgomery): bring in the school bus and grade graphics, if you don't already use them regularly

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Hot Clips: June 2017

Hot Clips: June 2017

Can you beleive it's June?  Apparently newscasters can't.  With that, Summer '17 kicks off with 5 creative clips from around the country...

My Phone Talks Back (KUSA, Denver): a live tease where the reporter and his phone get into a... conversation?

YouTube Tease (WPTV, West Palm): a little creative-editing goes a long way to make this in-show tease stand-out from the rest

Ear-Catching Open (WAFB, Baton Rouge): using well-woven sound and writing to grab the viewer's attention at the top of this newscast

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Hot Clips: May 2017

Hot Clips: May 2017

We load-up our May Hot Clips with an urgent open, a drone, a dropped-mic, and one of the cleanest ways to promote your App...

On-Air App-Weather Tease (WTOL, Toledo): using the big board to specifically and organically tease the weather App

Drop the Mic & Donate (WPTV, West Palm): a chief meteorologist gets creative to get people to donate, and Like them on Facebook

Drone Flooding Coverage (WMC, Memphis): no better view of the recent floods than from a small but powerful eye in the sky

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Hot Clips: April 2017

Hot Clips: April 2017

April comes with some new weather ideas, a traffic hit that comes and goes, and two digital posts built to take ownership of two viral stories...

First Alert Weather (WWBT, Richmond): cleanly embedding a First Alert Weather Day into the 7-Day forecast, with a bonus digital mention off the top too

The Weather Meter (KWCH, Witchita): watch the needle spin as it tracks upcoming weather events

United Fiasco FB Video (SBS World News, Australia): did you produce a social media version of this mega-viral video? Here's how one international news source treated it.

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Hot Clips: March 2017

Hot Clips: March 2017

Our March collection of Hot Clips is full of spots, a hot start to an AM show, and something we've never seen before from a station vehicle dashcam...

Jay Saves Lives (WAFB, Baton Rouge): a proof-of-performance spot showcasing a chief met focused on saving lives, not dressing the part

Kids Acting in Promo (WTVF, Nashville): with a building-boom causing a "Turf War" in Nashville, this spot stands-out thanks to two tiny actors

FB Live Sweeps Promo (WALB, Albany): a new example of a station using Facebook Live for a poll, as part of a targeted special report

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Hot Clips: February 2017

Hot Clips: February 2017

Our latest collection of Hot Clips from around the country comes with pure excitement from a meteorologist, a countdown clock, and a checkmark...

 "Verified" Stories (KPNX, Phoenix): putting the "Verify" label on certain stories within its newscast

Like It, Post It, Share It (WWBT, Richmond): getting the word-out about a missing child from the First Alert Center

Drought Relief Excitement (KGTV, San Diego): an authentic, excited reaction from the morning met to breaking weather news

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Hot Clips: January 2017

Hot Clips: January 2017

Our first batch of Hot Clips in the New Year comes loaded with ideas on how to shake that holiday hangover, and leverage football's most-watched games...

Go Team (WBRC, Birmingham): wrapping-in weather, traffic and talent to get you going day or night

Eye on Everything (KNXV, Phoenix): a Live Desk that's a true working position, complete with cameras, sources, and feeds

Weather Whiplash (WXYZ, Detroit): a First 50 Seconds example loaded with urgency, power words, and overt showcasing

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