Perspectives

Copyright 2019 by DNN Corp

 

From category archives: Blog

News and the Newsroom - all day parts,all screens, from breaking news to back stories

2018 Resolutions to Evolve

2018 Resolutions to Evolve

018 begins and with it comes resolutions— fresh terms and fresh thinking. If I were in charge of media terminology, here’s what I’d suggest we change in the new year:

- Old Term: Digital First New term: Audience First

Most stations have outgrown the fear of putting news on digital before broadcast. Most stations get it—that digital is a big deal. So, in 2018 let’s get smart and balance resources to deliver news on multiple platforms based on audience needs, habits, and lifestyles. AUDIENCE FIRST.

- Old term: Sweeps New Term: Planning

There are still lingering strategies to support “sweeps” months. There still might be some bragging rights associated with Nov/Feb/May—but ask any director of sales in 2018 and they’ll tell you they need year-round ratings to make money. So, it’s all about PLANNING for opportunities every month of the year.

- Old term: Professional New Term: Relatable

Being professional remains an objective for our on-air talent, but it’s simply not enough. Viewers are looking for more. More empathy, more authenticity, a greater understanding how stories affect their emotions. If it’s fake and scripted, it won’t work. But increasingly the audience wants real people, RELATABLE people on their screens.

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Top 10 TSRs - January 2018

Top 10 TSRs - January 2018

1.  Shattered Ovens - A consumer alert for all the folks with Kenmore ovens. Growing complaints over many years but still no recalls for this popular oven and the exploding glass doors.  
2. PRP Facials - Rather than putting poisonous botox in your face look younger using your own blood.  Find out from dermatologists how this growing trend is doing vs. botox.   
3. Bullying Laws - Is your school on the up and up when it comes to reporting what is really going on with bullying? It can make a difference in efforts to keep your kids safe.  
4. Dentist rip-offs - Do you really need those X-rays, special toothpaste or bite plates? Health costs are high enough without having unnecessary procedures to pay for. Empower your audience to be smarter before they open their mouths. 
5. The Daily Special - What’s really in that soup? What’s really going on in that kitchen? Surface user generated feedback to get to the bottom of what to avoid before ordering the Daily Special.    

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Infographics: Quick-Turn Audience-Friendly Content

Infographics: Quick-Turn Audience-Friendly Content

Infographics are one of the more under-utilized forms of digital content for Local TV stations.

Here are four reasons why you should consider utilizing Infographics as part of your daily digital content offering:

1. Easy to Understand: Research shows our digital audience is often “on the go” or in need of quick digestible content. When you visualize data news consumers can more easily understand/engage with the content.
2. Repurposing Content: Infographics can be made quickly from information or data journalists have already gathered. Timelines help news consumers remember the history/impact of the story.
3. Break up the Sameness: Pictures and video are great for you digital content but Infographics can be eye-catching because it breaks up the sameness of the layout.
4. Shareable: When the audience connects with the content, Infographics can be very shareable. Comparisons and Lists can be favorites with news consumers. With Facebook’s recent changes, local news publishers need to find as many ways as possible to create “shareable content”.

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Facebook Breaking News

Have you noticed a tiny "Breaking News" icon on any of the Facebook posts in your feed yet?


The roll-out is underway, with some interesting initial rules and guidelines about how many and how often media companies can deploy this tag. We wanted to highlight this article if you haven't seen it yet, and definitely get in touch with your Facebook representitive to get-in on the beta action.

This might become part of your breaking news tree that now includes:

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Top 10 TSRs

Top 10 TSRs

1. Do you really need that filling? Are Veneers really the answer? Empower your viewers with what to know and what to ask before they just accept what the dentist tells them.

2. It’s raining needles! Another facet to the opioid epidemic can take you to the landfills and dumps and the environmentalists. This will showcase the needles and the damage done. 

3. Is Marijuana legalization the pot of gold or the pot of mold? A look at what happens to home prices and the hidden mold from growin’ your own. If your state is thinking of legalizing here’s a different take on the pro/con debate.

4. As you tackle the pluses and minuses of ACA, here’s a look at how nonprofit hospitals are raking in the profits but not putting it back into the community. Examine how the communities around your hospitals are faring and are they worse off since ACA? 

 

 

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Eclipse - Back to School Impact

Eclipse - Back to School Impact

Administrators from many school districts across the country have delayed the first day of school in accordance with the Total Solar Eclipse, while others are starting on that very day. Teachers will use the astronomical event as a learning moment, a time to inspire students to understand more about our solar system and atmospheric science.

Here are some examples of how they are using the event as part of their curriculum:

Students Travel to See Eclipse
www.daytondailynews.com

Teachers Request Free Eclipse Glasses
www.mashable.com

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Solar Bits & Pieces

Solar Bits & Pieces

Prepare for Cell and Internet Outages
Some are predicting that cell service will be severely degraded during the eclipse due to overwhelming demand. In addition, Internet bandwidth will also be pegged as this eclipse is likely to result in the nation's largest social media event in history.

We recommend that stations install hard wired hot spots where they might want to go live from for extended periods that are password protected. And have your live trucks be prepared to be in place for a day (in case they can’t move or other issues) which means food and supplies including gas and sleeping bags.

App Helps Your Shoot the Eclipse
Below is a link to an app developed as a citizen science project created by UC Berkeley and Google that keeps your phone lenses from overheating while pointed at the sun, then automatically shoots timelapse images for the duration of the eclipse.
https://eclipsemega.movie/

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Welcome Mark Briggs!

Welcome Mark Briggs!

We’re excited to announce Mark Briggs is joining the SmithGeiger team as Vice President, Digital Media Strategies and Innovation. Mark will help shape and guide digital strategy and workflow for our partners on a big-picture and hands-on level. He comes to SmithGeiger from KING5 in Seattle where he’s built and led their web, mobile, and social strategies for the last 7 years.

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Turning Your Smartphone Into a Super Snackable Machine

Turning Your Smartphone Into a Super Snackable Machine

The value of video, particularly short social mobile friendly videos that many call “snackables”, becomes clear as your team works across all platforms each day.

To help your team create these videos which are often consumed by smartphone users, you don’t have to look beyond the smartphone itself. As someone at the BBC described it, journalists need to go from their pocket where we keep our phones, to the pockets of today’s news consumers.

Today your smartphone is not just a high definition camera but also a video production tool and social media content creation platform. It also allows you to rethink how you cover stories, as lightweight gear that we always have with us, your team can be more nimble and less invasive in covering stories.

For these reasons leading news organizations are using smartphones to shoot, edit and share stories that connect them with their audiences around the world. From the BBC to ABC (from down under), journalists are beyond experimenting with mobile journalism, they are regularly producing stories using their smartphones that are intended for their audiences watching on smartphones.

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FAIRNESS and FACTS: GOOD WEAPONS WHEN UNDER ATTACK

FAIRNESS and FACTS: GOOD WEAPONS WHEN UNDER ATTACK

The number one question I’ve been asked this year: What should a local TV station do to sustain and grow its credibility in light of the attacks on the news media?

The question is referring mostly to marketing, but news coverage is, and should be, part of the mix.

The second question, asked in tandem: Or, should we do anything at all?

Doing nothing is an option—especially if doing something exudes a Shakespearean sense that we “…doth protest too much.” That we’re denying something so adamantly, we might be guilty. No “protest” or apology is necessary for fair, factual reporting, no matter who tries to bully you.

Inversely, doing something—but using bad word choices in promos, like “fake news”—risks dragging local news into a pool of media to which it need not belong.

  • Research, including SmithGeiger and Pew, shows local TV news is more credible than national TV news, more trustworthy and less biased.
  • If we use pejorative terms directed at national media in our copy—and deny we’re fake news—it forces unnecessary questions about whether, in fact, we could be capable of “fake news.”

LOCAL NOT IMMUNE: National journalists take more heat—but local news is in the crosshairs, too. Ask any local reporter about the bad feedback they get on a political story—and they cringe. Ask managers at local TV stations what they worry about lately—and it’s about unnecessarily angering partisan viewers (on either side) and sending them off to watch their favorite, partisan cable news.

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