Perspectives

Copyright 2019 by DNN Corp

 

From category archives: Blog

News and the Newsroom - all day parts,all screens, from breaking news to back stories

Election Day 2016: The Best Of

As our team at SmithGeiger watches Election Day coverage from around the country, we will be updating this post with clips and examples from news outlets covering the races everywhere...

DIGITAL POSTS:

Click below to see more examples in the full post.

 

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Balancing Local And National News

Balancing Local And National News

We all know this, right? Everybody picks a local story over a national story - if there’s a tie vote for what story leads a newscast, gets prominent play on a website/app, or gets posted on social.

It’s the rest of the hours and hours of news and digital postings that create issues. Here’s what I believe:

  • BREAKING national/int’l beats OLD LOCAL.
  • OLD LOCAL beats OLD NATIONAL/INT’L.
  • OLD NATIONAL/INT’L is a really bad thing for newscasts, but it’s everywhere.

Here’s the thinking behind these statements:

BREAKING national/int’l beats OLD LOCAL:

We have a lot of clients with LIVE DESKS/BREAKING NEWS CENTERS/ALERT CENTERS. Most started in the mornings, but now they’ve spread to afternoons, and I’ve spotted one on a competitor at 11 pm. These venues mostly report on national/int’l news.

But the question often comes up: do viewers really care about secondary stories that are not LOCAL? And the answer is NEW MATTERS. It doesn’t matter more than BIG LOCAL STORIES - but NEW MATTERS when many of the other stories in the newscast are getting old and repetitive. And the rate at which stories gets OLD is at an all-time high and growing.

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Story Ideas For Sweeps

Story Ideas For Sweeps

With November approaching, here are 10 story ideas you can produce in your market that also offer outstanding opportunities to engage your viewers on social media.

________ While Black - this is an opportunity to examine race relations in your market. Driving While Black would be a great TSR for stations. What does it look like in your market? Are there statistics you can gather that make it more of an investigative story than just a reaction piece? You could also do companion stories like Shopping While Black, etc. These stories are highly sharable.

Affordable Home Security Solutions - think it has to cost a fortune to protect your home? Think again. Learn about some affordable home security solutions.

Bounce House Hell - there are a number of fall festivals popping up that feature bounce houses. Just how safe are these?

Closing the Government Pay Gap - learn how one town narrowed the gap. How does your local government stack up?

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How We Covered Severe Weather On Social Media

How We Covered Severe Weather On Social Media

We need to be active and aggressive on-air and online during severe weather situations. The key is providing compelling, informative content that serves our viewers, fans and followers. Find out how incorporating video, strong images with clear messaging helps us achieve that.

From Hurricane Hermine to the flooding in Baton Rouge, severe weather has dominated the headlines the last few weeks. We know that the majority of U.S. adults get their news on social media. Let's examine how local stations across the country took advantage of this to inform and engage viewers in the digital space during our recent severe weather situations.

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Olympic Strategy: Top 10 for NBC Stations

Olympic Strategy: Top 10 for NBC Stations

As an NBC station the Road to Rio will provide great opportunities with double digit ratings heading into your late newscast- even if it is getting displaced later than usual. Unlike the two most recent Olympics in Sochi and London many of these events will be live as Rio is just one hour ahead of EDT. The exposure your station will get in all day parts with different audiences means in addition to your loyalists plenty of roving loyalists and switchables will be in play.

Coming off the acrimony of the presidential campaign the Olympics can be a time to bring people together- a little patriotism can go a long way especially given that Rio (Aug 5-21) comes right after the GOP and Democratic conventions in July. Rio is also taking place as many communities start up the new school year too- offering a great platform to image your brand. Certainly a BIG, bold, patriotic feel in your promotions and social posts makes good sense to bolster your image in these fractured times. To help you capitalize on the event on all platforms here are 10 opportunities to consider:

1. Late newscasts- Stick with the key focus areas and make sure it is urgent and quick paced to help them forget about the close finish in the USA basketball game. Accentuating your commitment to NEW, NOW and NEXT is more important than your strategy of potentially including TSRs. Some nights that might include a highly produced cold open that hooks viewers to watch multiple stories and others you will want to jump right into the Big Story as quickly as possible.

2. AM News- The Olympics provides a gold mine for our morning news with enhanced sampling from people who may never see your mornings but left the station on NBC after the night before. Consider a separate look or area to present this information each morning to help set up my day to sample Olympics on every platform. Be my Olympics companion in the morning.

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Orlando Mass Shooting Social Media Image Gallery

The images we are seeing have helped tell this story, inform viewers and make a compelling statement. Please refer to this page for an updated gallery of images and social media posts.

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Orlando Mass Shooting: Coverage Ideas & Examples

In the wake of Sunday's horrific mass shooting at an Orlando night club, our team at SmithGeiger has been working to gather various examples and ideas from around the country for your ongoing coverage...

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6 Ways To Maximize Your Station's App Strategy

6 Ways To Maximize Your Station's App Strategy

The value of a smart app strategy can’t be overlooked. When viewers download your station’s app, they are granting you access to their lives 24/7. You have the opportunity to engage with them at work, while they’re in the line at the grocery store and when they’re trying to figure out what to watch on television or what new website to visit. Access = opportunity.

So while users have granted you this prized access, how are you best taking advantage of it? Are you entertaining them? Informing them? Or just broadcasting to them?

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How To Use Facebook Live In Your Newsroom

How To Use Facebook Live In Your Newsroom

We know that Facebook is an engagement leader and has become the first source of breaking news on social media. Facebook Live takes the social media network's capabilities to another level.

Facebook Live is a live streaming functionality which allows to users to share what’s going in their world. For news operations, it’s a powerful tool.

Facebook Live can help your content display higher in user’s news feeds. According to Facebook “Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live. People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live."

Facebook Live also allows viewers to subscribe to broadcasts, enabling them to receive notifications of a broadcast. This puts your news team, literally, in viewers purses, back pockets and backpacks.

Some stations do a Facebook Live broadcast of their news program. While this is a great behind-the-scenes initiative from a viewer’s standpoint, it can be difficult for anchors to engage with viewers during breaks because they tend to be consumed with upcoming stories.

So to incorporate additional engagement opportunities into your digital media strategy, here are five Facebook Live broadcasts you launch almost immediately.

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Breaking News: All-Platform Ownership

Breaking News: All-Platform Ownership

It can happen in an instant. It can happen when you least expect. It happened in Hesston, Kansas - just outside of Wichita last month. Three killed and 14 injured in a workplace related shooting. It was originally reported as a standoff at a home but, in fact it turned into three-scene major breaking news story and a mass shooting involving a disgruntled employee using an AK-47 semi-automatic rifle to gun down his co-workers. When this sort of story happens is your entire station ready? Do you have a simple news, digital and marketing plan that can inform and engage your community? The team at KWCH had that plan. Perhaps because of its readiness through deadly tornado coverage or breaking news coverage of stories like the plane that hit an airport building in October 2014 the team at KWCH knew how to respond. For 58 hours they field anchored live either wall-to-wall or within every newscast.

News director Brian Gregory, director of digital Shawn Hilferty and director of creative services director Dom Gauna marshalled their teams into action. In addition to immediately dispatching an anchor to the scene along with his full staff of reporters and photographers, Brian called in people who didn’t even work for KWCH who specialized in various skills like photography. The first news crew arrived on scene minutes after the incident and before the shooter was shot and killed by police. Wall-to-wall coverage was underway on-air and in the app. But, perhaps the biggest lesson learned in the coverage of this tragedy was the power of community and how important it is to leverage your social media connections to crowdsource for information.

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