Ah, yes, summer. A steady stream of sunny days... and vacation requests. It's tempting for newsrooms to fall into a bit of a lull, but in fact, these months can give you a chance to accomplish quite a bit. Our team at SmithGeiger has assembled a Top 7 List of tasks you may want to add to your plans...
- Act Like It's May: most importantly, the most effective news organizations never let-on to their audience (or staffers) that one month is more important than other. Staying consistent and energetic while your competition is taking a break can win you ratings, switchables, and loyalists.
- Do a TV Blackout: form a committee, and tell them they can only consume your news product on their digital platforms for an entire 24-hour period. You might be surprised what you find, or don't.
- Experiment: want to try out a new or relatively risky segment idea or showcasing tool? Now's the time, especially on or around the 4th of July when viewer levels tend to be at their lowest.
- Quarter-Hour Focus: look closely at your May demos, find the one quarter-hour (or half-hour) that showed the most softness, and go all-in on a hyper-focused "repair plan."
- Plan, Plan, Plan: no reason to wait until August to build your next promo campaign or digital plan. Start now, test it, tweak it, put a timetable on it. By the Fall, it'll be fully-baked.
- Build the Bench: with lots of vacations, use this opportunity to grow your bench with fill-in anchor and producing opportunities. Be sure to follow-up with them on how they did. Watch some shows with them. Or my goodness, maybe even use this chance to test a new anchor team with your favorite SmithGeiger researcher.
- Recharge: we know it's hard to go off the grid, but it's essential to your health and effectiveness, even if for just a couple of days. It also builds initiative, as the newsroom is forced to make their own decisions when "the boss is away."
Do you have a summer idea that's worked well for your team? Email us at email@example.com.
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