By now you've most certainly heard your SmithGeiger consultant talk about the importance of Impact: making it matter (and memorable) for the viewer. This month our team offers up a series of Hot Clips centered on that coveted consumer...
WATCHING WITH YOU (CNN): the under-used and powerful line "you and I are watching this play-out together"
I DROVE BY IT (KSAZ Phoenix): 20-seconds in, this anchor proves he's a spring training fan and knows the local market well
WORDLE (KWCH Wichita): a different, very visual way to cover a big speech
SHOW & TELL LIVE SHOT (CNN): using a live shot to showcase just how close two planes came to hitting each other
GOT US THINKING (World News Tonight): a lead that uses conversational and call-to-action language
INVESTIGATIVE PROMOS (WBZ Boston): a more viewer-centric focus on investigative results
Thank you for sending us your examples. If you'd like to submit a Hot Clip, just email email@example.com.
And if you missed them, check out all of our 2015 Hot Clips.
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