HOT CLIPS: August 2015

By now you've most certainly heard your SmithGeiger consultant talk about the importance of Impact: making it matter (and memorable) for the viewer.  This month our team offers up a series of Hot Clips centered on that coveted consumer...

WATCHING WITH YOU (CNN): the under-used and powerful line "you and I are watching this play-out together"

I DROVE BY IT (KSAZ Phoenix): 20-seconds in, this anchor proves he's a spring training fan and knows the local market well

WORDLE (KWCH Wichita): a different, very visual way to cover a big speech

SHOW & TELL LIVE SHOT (CNN): using a live shot to showcase just how close two planes came to hitting each other

GOT US THINKING (World News Tonight): a lead that uses conversational and call-to-action language

INVESTIGATIVE PROMOS (WBZ Boston): a more viewer-centric focus on investigative results

Thank you for sending us your examples. If you'd like to submit a Hot Clip, just email

And if you missed them, check out all of our 2015 Hot Clips.