HOT CLIPS: December 2015

Our last set of Hot Clips for 2015 comes wrapped in a mixed bag of holiday cheer, weather, breaking news, and a very difficult story to promote...

PARIS TERROR INTERVIEW (VICE): sometimes less is more when pushing an exclusive interview about a tragic story  

FORECAST UPDATE (WRC, Washington): a quick bump-in two minutes before the main weather hit on a stormy day

BLUSTERY MORNING (WBRC, Birmingham): the AM anchors head outside just before the newscast to set the tone on Facebook

ON-AIR PUSH (KRON San Francisco): back-selling to a Breaking News push alert and then showing the actual alert on the screen

EMERSON'S CHRISTMAS (WAVE, Louisville): capturing the holiday spirit through the daughter of this station's sports director and anchor

APP BLUES (WSFA, Montgomery): from the archives, a holiday spot to help viewers unwrap your App 

Thank you for sending us your examples. If you'd like to submit a Hot Clip, just email carcher@smithgeiger.com.

        And if you missed them, check out all of our 2015 Hot Clips.