We kick off the New Year with a fresh set of multi-platform Hot Clips from around the country...
WILD WEATHER (KNXV, Phoenix): a Facebook video wrapping-in UGC, the station's weather promise, and a little bit of fun.
STORM POP (WCVB, Boston): keeping viewer-safety front and center in this winter weather POP.
SCHOOL CLOSING JOY (WVEC, Hampton): maybe not for parents, but for kids, School Closings bring on big smiles.
MOBILE SCHOOL CLOSINGS (WWBT, Richmond): focusing on mobile App alerting for school closings.
MOBILE QUICK INFO (Google): a Google ad that can certainly apply to a local news App for instant information.
WEATHER SHARING (WFAA, Dallas): recruiting user-generated content via this station's Let's Share messaging.
Thank you for sending us your examples. If you'd like to submit a Hot Clip, just email firstname.lastname@example.org.
And if you missed them, check out all of our 2015 Hot Clips.
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