Our May batch of Hot Clips comes loaded with all-platform production and showcasing techniques from around the country...
SUSTAINED URGENCY (WSB, Atlanta): a 5pm newscast loaded with urgency and "in the last few minutes"-type references
WEATHER ALERT (KNXV, Phoenix): combining NAT sound, big & bold showcasing, back-selling, and brand into a weather toss
ALERT CENTER TWITTER (WTOL, Toledo): a new Alert Center example showing the power of finding and presenting new video from various sources
NEWS PROMO ON FB (WFTV, Orlando): a Facebook promo pushing to a newscast, using high-contrast graphics, interesting video, and music
2-SHOT PUSH (WINK, Ft. Myers): not your normal 2-shot off the top of a newscast
FIRST, LIVE, BIGGEST (KOLD, Tucscon): a spot loaded with insurgent terms focused on urgency and immediacy
Thank you for sending us your examples. If you'd like to submit a Hot Clip, just email firstname.lastname@example.org.
And if you missed them, check out all of our recent Hot Clips.
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