Hot Clips: December 2016

As we race through the final month of 2016 (wait, how did that happen?), our latest round of Hot Clips helps you finish the year strong...

Drought Drama (WBRC, Birmingham): the AM weathercaster fronts a catchy spot teasing the station's Drought Special

Defenders (KVUE, Austin): the latest investigative positioning leaning on family, your future, and trust

What's Next (WSPA, Spartanburg): a post-election spot looking forward, heavily-loaded with localized impact language

Facebook Live Poll (KOLD, Tucson): using Facebook Live to conduct a live poll, with real-time results

Election Best-Of (Multiple Markets): if you missed it, here are some of the best on-air and digital techniques from Election Day 2016

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        And if you missed them, check out all of our recent Hot Clips.