Hot Clips: April 2017

April comes with some new weather ideas, a traffic hit that comes and goes, and two digital posts built to take ownership of two viral stories...

First Alert Weather (WWBT, Richmond): cleanly embedding a First Alert Weather Day into the 7-Day forecast, with a bonus digital mention off the top too

The Weather Meter (KWCH, Witchita): watch the needle spin as it tracks upcoming weather events

United Fiasco FB Video (SBS World News, Australia): did you produce a social media version of this mega-viral video? Here's how one international news source treated it.

No Traffic, Make It Quick (WBRC, Birmingham): who says you need to do a long traffic report when nothing is happening? Show that it's clear, and move on!

What About These Giraffes? (WBZ, Boston): a native Facebook video poking fun at all of the attention April the giraffe has received, while others go unnoticed

Thank you for sending us your examples. If you'd like to submit a Hot Clip, just email carcher@smithgeiger.com.