Our last set of Hot Clips for 2017 tackles the winter, with everything from snowy newscast starts to catchy all-platform promos...
Holiday OTT Promo (WXYZ, Detroit): as new devices get unwrapped for the holidays, here's a seasonal spot reminding users what to download
Don't Leave, Dad (Google): using emotion, and a snow storm, to elevate a key feature on this device
Thunder Truck (KXAS, Dallas): last month we featured the Weather Beast, but this spot takes the weather vehicle game to another level
Snow Drone (WBRC, Birmingham): deploying a drone in a newscast open to showcase a rare snow event in this market
Weather Tease Graphic (KNXV, Phoenix): how this station is building custom weather graphics... just for the tease
Holiday Heartwarmer (KOVR, Sacramento): more of an emotional play for this station's holiday message
Read-A-Long (WJAX, Jacksonville): some true social storytelling from this anchor team
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