Hot Clips: December 2017

Our last set of Hot Clips for 2017 tackles the winter, with everything from snowy newscast starts to catchy all-platform promos...

Holiday OTT Promo (WXYZ, Detroit): as new devices get unwrapped for the holidays, here's a seasonal spot reminding users what to download

Don't Leave, Dad (Google): using emotion, and a snow storm, to elevate a key feature on this device

Thunder Truck (KXAS, Dallas): last month we featured the Weather Beast, but this spot takes the weather vehicle game to another level

Snow Drone (WBRC, Birmingham): deploying a drone in a newscast open to showcase a rare snow event in this market

Weather Tease Graphic (KNXV, Phoenix): how this station is building custom weather graphics... just for the tease

Holiday Heartwarmer (KOVR, Sacramento): more of an emotional play for this station's holiday message

Read-A-Long  (WJAX, Jacksonville): some true social storytelling from this anchor team

Thank you for sending us your examples. You can see all of our previous examples here.  And if you'd like to submit a Hot Clip, just email carcher@smithgeiger.com.