Have you noticed a tiny "Breaking News" icon on any of the Facebook posts in your feed yet?
The roll-out is underway, with some interesting initial rules and guidelines about how many and how often media companies can deploy this tag. We wanted to highlight this article if you haven't seen it yet, and definitely get in touch with your Facebook representitive to get-in on the beta action.
This might become part of your breaking news tree that now includes:
- Push Alerts
- App/Web Streaming
- Email Alerts
- Facebook Breaking
- Facebook Live
- Instagram Live
And all of this perhaps before you even talk about it on air. Contact your SmithGeiger consultant for specific guidance in your market.
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