The New Year brings a half-dozen new Hot Clips from around the country, including a trio of weather examples...
School Closings Hot Spots (WTOL, Toledo): pinpointing specific weather issues around certain schools, with a nice digital reference
No-Hype Weather (WJLA, Washington DC): emphasizing weather accuracy and tone vs. sensation
Chapstick Needed (KGTV, San Diego): using consumer-focused language to help you plan your day
AM Facebook Promo (WUSA, Washington DC): a casual, off-set social media spot showcasing a new morning show
Concise Tease (World News Tonight): who says a tease needs video, or length?
Tape Delay (KDVR, Denver): for non-East Coast markets, a FOX-affiliate overtly explaining their 7am advantage
Thank you for sending us your examples. You can see all of our previous examples here. And if you'd like to submit a Hot Clip, just email firstname.lastname@example.org.
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