The Art of a Story

Compelling local coverage. Fresh perspectives. Innovative story telling. These principles serve as the core of our training strategies designed to build audiences and drive engagement across all screens and social networks.

Given that the majority of our research and training engagements are proprietary, it is not often we have the liberty of sharing any of our client’s views or success stories. Over the last several months, however, we have been fortunate to have taken part in several studies, the results of which have been made public.

  • The Knight-Cronkite News Lab details a compelling success story for local news channel KGO-TV....Has the station-wide effort made a difference? Cibrowski cites a small ratings uptick linked to the franchise, but the really encouraging news comes from the research firm SmithGeiger, which found in a January study that 40% of local news consumers were aware of Building a Better Bay Area. Of that group, nearly four out of 10 associated the project with KGO-TV — in just four months, one of the fastest spikes in brand awareness the firm has seen..." Read the article here
  • The Shorenstein Center on Media Politics and Public Policy published a piece on Reinventing Local News, an article built on our extensive audience research. “In this research report, we show how local broadcasters might rethink story segments to create a more engaging news product for younger audiences, particularly with regard to hard news stories." Read the article here. 
  • Our November study with Hearst TV details how local television remains the most trusted source of news and information, , “A national study by Smith-Geiger for Hearst Television finds that four out of five younger video consumers rely on local news from a TV station — across broadcast and digital platforms — each week." Read the full story here.