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Posts Tagged ' SmithGeiger'

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10 TSRs - June 2018

It’s already time to gear up for Back to School. And after some of the recent highly publicized shootings the issue of safety is top of mind both in much of the research results we are seeing and of course in the minds of parents and students. To help you get underway many of this month’s TSRs focus on how safe your kids are in school, on the field and just hanging with their friends.       

1. BULLETPROOF BACKPACKS -  These days some backpacks actually claim “we’ve got your back.” WINK TV tests two different backpacks and three types of guns - you be the judge if the price is worth the piece of mind. 

2. READY FOR THE WORST - Does your state insist on active shooter drills? Many don’t. WSB wonders why Georgia doesn’t. Does yours? If so, what can your child expect…if not, why not?

3. TEEN THREATS - As your kids walk the halls how much safer are they today than before Parkland? What have your schools done to up the security? WNBC examines why the increase in teen threats and what is being done to keep your kids safe.   

4. TRENCH COAT BAN - One common theme in some of the shootings even since Columbine: trench coats used to conceal weapons. A check by KHOU found that about half the schools have banned trench coats as part of the dress code. Dig into your school districts - are they doing the same?  

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Hot Clips: June 2018

The unofficial start to summer brings some sizzling Hot Clips from around the country...

Social Positive Promotable (WFTV, Orlando): using great video, audio, titles, and a happy ending to surface this shareable and watchable story

Straightforward (ABC): "no bull, no spin. Just give it to me straight" is the new sell from ABC News in this promo

Dual Monitor Toss (WINK, Ft. Myers): two anchors, setting-up and tossing to a live shot using big, bold dual monitors

Weather Hit, All 7-Day (KDVR, Denver): an entire weather hit based around the 7-day forecast

AM All-Platform Proof (KOLD, Tucson): proof of performance spot showcasing breaking news and weather on all platforms

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Top 5 TSRs - May 2018

1. #RIPMedicalDebt -  By now you have likely seen the initial KIRO February effort to pay off medical debt of many in Washington. Various stations across the country are jumping into the effort including other Cox stations, NBC owned stations and others. Reporter Todd Ulrich and WFTV, working in concert with RIP.org, make hundreds of lives better in a state where medical debt is a big issue.  

And Cox’s Jacksonville station jumped into the effort also, but with a different twist- helping relieve the medical debt of more than a thousand military vets. Here’s an example of their @RIPvetdebt  and what they offered their viewers on Facebook. 

2. MICROCHEATING - Social media and dating apps like Tinder and Bumble have certainly made it easier to explore new interpersonal relationships. And it has also spawned its share of new problems with existing relationships. Some are now calling that gray area between a full on healthy relationship and separation/divorce “microcheating”. What are the signs? Should you be worried? Just how widespread is it? Empower your audience with how to discover it and how to set relationship boundaries. 

3. BATHROOM BACTERIA  - OK, let’s face it by now you’re already taking all kinds of precautions when it comes to keeping as clean as possible when you have to use a public bathroom. From hand sanitizer to using paper towels to opening the bathroom door handles. These days so many bathrooms have hand dryers – maybe to save on paper towel costs. But, new evidence shows that they could be a breeding ground for more unwanted bacteria as they “aerosolize” the bad stuff and increase the “ew factor”.

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Hot Clips: May 2018

Our May Hot Clips focus on showcasing, everything from your App to headlines, a sense of new, traffic, and even that big video wall...

Big Board Beauty (GMA): making use of every inch of the video wall to showcase and set-up two big stories

In-Show App Sell (WTOL, Toledo): instead of ending the AM newscast, they toss to their App by selling specific content on it

See Through the Fog (KABC Los Angeles): using the latest and greatest chopper technology to show traffic through the clouds

Selling All-New in a Tease (KGTV, San Diego): yes it's 6:20a, but no, we're not out of news yet

Film Strip Headlines (WMBF, Myrtle Beach): a different way to showcase your menu of stories off the top of a newscast

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10 Quick-Turn Targeted Special Reports for May & Beyond!

1. DEBT DONATION: KIRO’s Jesse Jones partners with RIP and spends $12K to buy up $1 million in medical debt. That money helps hundreds of state residents lower their medical debt. Since the mid-February airing the station claims it has rallied the community to help relieve $5 million in medical debt. Please read the original story and follow-up story, as the recipients started to come forward give you a taste of this advocacy consumer journalism

2. POPPIN' FOR PAIN: you pop three pills for intense post-workout soreness, two for a pre-coffee headache, a small handful for period cramps, and suddenly you’re swinging by the pharmacy for a new bottle of Advil. Plenty of people pop non-opioid analgesics — aka everyday pain meds — without a second thought. But are you doing your body more harm than good?

3. RX RELIEF: What’s the best hope to cut skyrocketing drug sticker shock? This opinion piece challenges the Democratic plan to put price controls on drugs. It presents the Dem and GOP plans to those who suffer most and puts a victim panel together with ideas on how to get relief for those who suffer most

4. POOCHES ON PATROL: Getting a home security system is one thing but if you want to add to your safety – how about a pooch? And if so, what kind of pooch is best? KGW tries a test of man’s best friend

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Hot Clips: April 2018

Our latest batch of Hot Clips features a school principal, some very effective still pics, and a monitor wall worth watching...

Monitor Magic (KNXV, Phoenix): using the big monitor wall to help showcase nationwide coverage of a story

Who Needs Video? (KGO, San Francisco): using nothing but still photos to best tell and show the emotion of this event

Morning Digital-Hybrid Proof (KOLD, Tucson): making the digital platforms top of mind in this Proof of Performance AM spot

Weather Principal (WFTV, Orlando): a school-based testimonial on the value of trust and calm as the storm approaches

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Want Higher Engagement? Form Facebook Groups!

Amid the flurry of industry headlines regarding the Facebook algorithm changes during the first quarter of 2018 emerged a conversation around the renewed potential for news organizations to use Facebook Groups to connect with their audiences. Facebook hosted a small group of journalists at their Austin headquarters during the SXSW conference in March to take a deep dive into Groups and here are some of the learnings from that session:

The meeting began with an algorithm update: As you are likely aware, changes were made to filter out Tag baiting, Like baiting, and Share baiting; all have decreased importance on Facebook today.

The 2018 Priorities for News on Facebook:

- Trusted sources and Informative content: Prioritizing news that people have told Facebook they find informative
- Local news: 82% of people are somewhat or extremely interested in local news on Facebook
- Local + News source = local publisher (per the algorithm)

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Hot Clips: March 2018

March brings late-winter storms and springing-ahead as part of our latest set of Hot Clips...

Boston Blizzard (WCVB, Boston): having some fun with storm fatigue in New England in these Facebook clips - example 1 and example 2

Big Board Weather (Today Show, NBC): using the monitor walls to help organize and tell the big weather story

Traffic Second-Guessing (WFTS, Tampa): why a traffic anchor shouldn't always believe the latest road reports

See Me First (WXIX, Cincinnati): combating Facebook's latest changes, here's a social video showing users how to "See These Posts First"

Don't Make Fun of Us! (WPTV, West Palm): a social video that pridefully discounts a survey calling this state the worst in the nation

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Top 10 TSRs - January 2018

1.  Shattered Ovens - A consumer alert for all the folks with Kenmore ovens. Growing complaints over many years but still no recalls for this popular oven and the exploding glass doors.  
2. PRP Facials - Rather than putting poisonous botox in your face look younger using your own blood.  Find out from dermatologists how this growing trend is doing vs. botox.   
3. Bullying Laws - Is your school on the up and up when it comes to reporting what is really going on with bullying? It can make a difference in efforts to keep your kids safe.  
4. Dentist rip-offs - Do you really need those X-rays, special toothpaste or bite plates? Health costs are high enough without having unnecessary procedures to pay for. Empower your audience to be smarter before they open their mouths. 
5. The Daily Special - What’s really in that soup? What’s really going on in that kitchen? Surface user generated feedback to get to the bottom of what to avoid before ordering the Daily Special.    

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Hot Clips: January 2018

The New Year brings a half-dozen new Hot Clips from around the country, including a trio of weather examples...

School Closings Hot Spots  (WTOL, Toledo): pinpointing specific weather issues around certain schools, with a nice digital reference

No-Hype Weather (WJLA, Washington DC): emphasizing weather accuracy and tone vs. sensation

Chapstick Needed (KGTV, San Diego): using consumer-focused language to help you plan your day

AM Facebook Promo (WUSA, Washington DC): a casual, off-set social media spot showcasing a new morning show

Concise Tease (World News Tonight): who says a tease needs video, or length?

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