Posted on December 13th, 2017 By Andrew Finlayson
Have you noticed a tiny "Breaking News" icon on any of the Facebook posts in your feed yet?
The roll-out is underway, with some interesting initial rules and guidelines about how many and how often media companies can deploy this tag. We wanted to highlight this article if you haven't seen it yet, and definitely get in touch with your Facebook representitive to get-in on the beta action.
This might become part of your breaking news tree that now includes:
Posted on December 13th, 2017 By Chris Archer
Our last set of Hot Clips for 2017 tackles the winter, with everything from snowy newscast starts to catchy all-platform promos...
Holiday OTT Promo (WXYZ, Detroit): as new devices get unwrapped for the holidays, here's a seasonal spot reminding users what to download
Don't Leave, Dad (Google): using emotion, and a snow storm, to elevate a key feature on this device
Thunder Truck (KXAS, Dallas): last month we featured the Weather Beast, but this spot takes the weather vehicle game to another level
Snow Drone (WBRC, Birmingham): deploying a drone in a newscast open to showcase a rare snow event in this market
Posted on November 7th, 2017 By Chris Archer
Our November set of Hot Clips goes into 6-second-mode, finds a wild name for a weather vehicle, and brings out the best in some new sets...
BAM Storytelling (WINK, Fort Myers): a highly-coordinated, well-paced approach to storytelling using in-studio monitors and an active live shot
AM News Set Spot (WJAX, Jacksonville): non-stop steadycam action shows off this new set and energetically promotes the AM show
6-Second Spot (FOX): effective use of the much-talked-about 6-second ad placed in-content during the World Series
Weather Beast (KWGN, Denver): an insurgent name for a storm tracker vehicle, complete with a very visual 6am start
Posted on November 6th, 2017 By Jacques Natz
1. Do you really need that filling? Are Veneers really the answer? Empower your viewers with what to know and what to ask before they just accept what the dentist tells them.
2. It’s raining needles! Another facet to the opioid epidemic can take you to the landfills and dumps and the environmentalists. This will showcase the needles and the damage done.
3. Is Marijuana legalization the pot of gold or the pot of mold? A look at what happens to home prices and the hidden mold from growin’ your own. If your state is thinking of legalizing here’s a different take on the pro/con debate.
4. As you tackle the pluses and minuses of ACA, here’s a look at how nonprofit hospitals are raking in the profits but not putting it back into the community. Examine how the communities around your hospitals are faring and are they worse off since ACA?
Posted on August 7th, 2017 By Andrew Finlayson
The Eclipse is almost here. Even if your station is far from the path of totality, this scientific event will be a significant story on air and online as well as an exciting social media opportunity.
Some teams are doing countdowns on the front page and weather sections of their websites. This is something that can be sponsored (if nothing else, it could be sponsored by your station’s app which we could position as an essential app…that we’ll have special push notifications that day and breaking news advisories as needed). Your team could plan how this countdown can occur on air (sponsored clock) and on social media. Planning a set of countdown tweets to when it will be at the peak nearest to your market can help your team demonstrate their awareness of this event.
Posted on August 1st, 2017 By Chris Archer
Prepare for Cell and Internet Outages
Some are predicting that cell service will be severely degraded during the eclipse due to overwhelming demand. In addition, Internet bandwidth will also be pegged as this eclipse is likely to result in the nation's largest social media event in history.
We recommend that stations install hard wired hot spots where they might want to go live from for extended periods that are password protected. And have your live trucks be prepared to be in place for a day (in case they can’t move or other issues) which means food and supplies including gas and sleeping bags.
App Helps Your Shoot the Eclipse
Below is a link to an app developed as a citizen science project created by UC Berkeley and Google that keeps your phone lenses from overheating while pointed at the sun, then automatically shoots timelapse images for the duration of the eclipse.
Posted on July 10th, 2017 By Chris Archer
Our latest set of Hot Clips aims to add some mid-summer sizzle to your all-platform efforts, starting with a stinging double-take from Vegas...
Double-Bee Live Shot (KTNV, Las Vegas): a two-part live shot in the same newscast (first part - second part) with a 360-Cam tease in the tag
The Big 6 at 6 (WBRC, Birmingham): a segment to stimulate an early-evening B-block with energy, pace, and hard news
Promo Rewind (WBTV, Charlotte): this station goes in reverse to prove what it takes to get the story right
Posted on June 7th, 2017 By Chris Archer
Our ongoing collection of Back to School promotional and on-air clips...
AM PROMO (WXYZ, Detroit): creative animations and video tees-up the school year and morning team
POV SCHOOL PROMO (WRTV, Indianapolis): a unique, mobile point-of-view approach to a back to school promo
SCHOOL GRAPHICS (WSFA Montgomery): bring in the school bus and grade graphics, if you don't already use them regularly
Posted on June 5th, 2017 By Chris Archer
Can you beleive it's June? Apparently newscasters can't. With that, Summer '17 kicks off with 5 creative clips from around the country...
My Phone Talks Back (KUSA, Denver): a live tease where the reporter and his phone get into a... conversation?
YouTube Tease (WPTV, West Palm): a little creative-editing goes a long way to make this in-show tease stand-out from the rest
Ear-Catching Open (WAFB, Baton Rouge): using well-woven sound and writing to grab the viewer's attention at the top of this newscast
Posted on May 10th, 2017 By Jacques Natz
Our team has gathered a hot list of stories from around the country to stimulate your content calendar.
CUTTING EDGE- Do you really need to spend big bucks to have the best knives? The pro chef and the everyday chef approach from KARE TV can help sharpen your viewers’ opinions on what can best help them in the kitchen.
GREATEST GROCER- Making ends meet surfaces as a key content driver in many markets. Keep it simple and tee take a page out of Consumer Reports treatment to help your audience save a buck. We think there is great engagement possibility for Facebook Live before or after airing your story.
DANGER DRUG- Beyond the opioid epidemic the newest drug that’s hard to pronounce but will kill you by simply touching skin.
STOP OR NOT- Is yours one of the many states in this huge data dump from Stanford examining who police stop and who they don’t?
KIDS and CARS- It’s never been easier to keep tabs on kids behind the wheel. Some stations have installed these devices on vehicles in their fleet to keep tabs on speeding, hard breaking etc. Should you get Zubie or one of the many new alternatives? A safety and security story that takes you under the hood like never before.