Posted on December 13th, 2017 By Chris Archer
Our last set of Hot Clips for 2017 tackles the winter, with everything from snowy newscast starts to catchy all-platform promos...
Holiday OTT Promo (WXYZ, Detroit): as new devices get unwrapped for the holidays, here's a seasonal spot reminding users what to download
Don't Leave, Dad (Google): using emotion, and a snow storm, to elevate a key feature on this device
Thunder Truck (KXAS, Dallas): last month we featured the Weather Beast, but this spot takes the weather vehicle game to another level
Snow Drone (WBRC, Birmingham): deploying a drone in a newscast open to showcase a rare snow event in this market
Posted on November 7th, 2017 By Chris Archer
Our November set of Hot Clips goes into 6-second-mode, finds a wild name for a weather vehicle, and brings out the best in some new sets...
BAM Storytelling (WINK, Fort Myers): a highly-coordinated, well-paced approach to storytelling using in-studio monitors and an active live shot
AM News Set Spot (WJAX, Jacksonville): non-stop steadycam action shows off this new set and energetically promotes the AM show
6-Second Spot (FOX): effective use of the much-talked-about 6-second ad placed in-content during the World Series
Weather Beast (KWGN, Denver): an insurgent name for a storm tracker vehicle, complete with a very visual 6am start
Posted on July 10th, 2017 By Chris Archer
Our latest set of Hot Clips aims to add some mid-summer sizzle to your all-platform efforts, starting with a stinging double-take from Vegas...
Double-Bee Live Shot (KTNV, Las Vegas): a two-part live shot in the same newscast (first part - second part) with a 360-Cam tease in the tag
The Big 6 at 6 (WBRC, Birmingham): a segment to stimulate an early-evening B-block with energy, pace, and hard news
Promo Rewind (WBTV, Charlotte): this station goes in reverse to prove what it takes to get the story right
Posted on June 7th, 2017 By Chris Archer
Our ongoing collection of Back to School promotional and on-air clips...
AM PROMO (WXYZ, Detroit): creative animations and video tees-up the school year and morning team
POV SCHOOL PROMO (WRTV, Indianapolis): a unique, mobile point-of-view approach to a back to school promo
SCHOOL GRAPHICS (WSFA Montgomery): bring in the school bus and grade graphics, if you don't already use them regularly
Posted on June 5th, 2017 By Chris Archer
Can you beleive it's June? Apparently newscasters can't. With that, Summer '17 kicks off with 5 creative clips from around the country...
My Phone Talks Back (KUSA, Denver): a live tease where the reporter and his phone get into a... conversation?
YouTube Tease (WPTV, West Palm): a little creative-editing goes a long way to make this in-show tease stand-out from the rest
Ear-Catching Open (WAFB, Baton Rouge): using well-woven sound and writing to grab the viewer's attention at the top of this newscast
Posted on April 11th, 2017 By Chris Archer
April comes with some new weather ideas, a traffic hit that comes and goes, and two digital posts built to take ownership of two viral stories...
First Alert Weather (WWBT, Richmond): cleanly embedding a First Alert Weather Day into the 7-Day forecast, with a bonus digital mention off the top too
The Weather Meter (KWCH, Witchita): watch the needle spin as it tracks upcoming weather events
United Fiasco FB Video (SBS World News, Australia): did you produce a social media version of this mega-viral video? Here's how one international news source treated it.
Posted on March 6th, 2017 By Chris Archer
Our March collection of Hot Clips is full of spots, a hot start to an AM show, and something we've never seen before from a station vehicle dashcam...
Jay Saves Lives (WAFB, Baton Rouge): a proof-of-performance spot showcasing a chief met focused on saving lives, not dressing the part
Kids Acting in Promo (WTVF, Nashville): with a building-boom causing a "Turf War" in Nashville, this spot stands-out thanks to two tiny actors
FB Live Sweeps Promo (WALB, Albany): a new example of a station using Facebook Live for a poll, as part of a targeted special report
Posted on February 1st, 2017 By Chris Archer
Our latest collection of Hot Clips from around the country comes with pure excitement from a meteorologist, a countdown clock, and a checkmark...
"Verified" Stories (KPNX, Phoenix): putting the "Verify" label on certain stories within its newscast
Like It, Post It, Share It (WWBT, Richmond): getting the word-out about a missing child from the First Alert Center
Drought Relief Excitement (KGTV, San Diego): an authentic, excited reaction from the morning met to breaking weather news
Posted on January 3rd, 2017 By Chris Archer
Our first batch of Hot Clips in the New Year comes loaded with ideas on how to shake that holiday hangover, and leverage football's most-watched games...
Go Team (WBRC, Birmingham): wrapping-in weather, traffic and talent to get you going day or night
Eye on Everything (KNXV, Phoenix): a Live Desk that's a true working position, complete with cameras, sources, and feeds
Weather Whiplash (WXYZ, Detroit): a First 50 Seconds example loaded with urgency, power words, and overt showcasing
Posted on November 28th, 2016 By Chris Archer
As we race through the final month of 2016 (wait, how did that happen?), our latest round of Hot Clips helps you finish the year strong...
Drought Drama (WBRC, Birmingham): the AM weathercaster fronts a catchy spot teasing the station's Drought Special
Storm Tracker (WAFF, Huntsville): launching a weather vehicle with (do we dare say) sponsors mentioned in the promo
Defenders (KVUE, Austin): the latest investigative positioning leaning on family, your future, and trust
What's Next (WSPA, Spartanburg): a post-election spot looking forward, heavily-loaded with localized impact language