Posted on December 21st, 2015 By Chris Archer
We kick off the New Year with a fresh set of multi-platform Hot Clips from around the country...
WILD WEATHER (KNXV, Phoenix): a Facebook video wrapping-in UGC, the station's weather promise, and a little bit of fun.
STORM POP (WCVB, Boston): keeping viewer-safety front and center in this winter weather POP.
SCHOOL CLOSING JOY (WVEC, Hampton): maybe not for parents, but for kids, School Closings bring on big smiles.
Posted on December 14th, 2015 By Chris Archer
Our last set of Hot Clips for 2015 comes wrapped in a mixed bag of holiday cheer, weather, breaking news, and a very difficult story to promote...
PARIS TERROR INTERVIEW (VICE): sometimes less is more when pushing an exclusive interview about a tragic story
FORECAST UPDATE (WRC, Washington): a quick bump-in two minutes before the main weather hit on a stormy day
BLUSTERY MORNING (WBRC, Birmingham): the AM anchors head outside just before the newscast to set the tone on Facebook
Posted on November 8th, 2015 By Chris Archer
What will get an increasingly distracted viewer to look-up at the big-screen? Our latest round of Hot Clips provides 5 potential examples...
TEASING TWO-SCREENS (KSAZ, Phoenix): an in-studio tease using Facebook live
RIGHT NOW RE-BOOT (WESH, Orlando): using, bold urgent showcasing as a quick restart in the AM
VIRTUAL FLOODING (The Weather Channel): a new augmented reality example helping add perspective on flooding
Posted on September 30th, 2015 By Chris Archer
Our latest round of Hot Clips comes equipped with ideas on video you might want to try on social media, teases, and even traffic...
ALTERNATE, ALTERNATE (WTOC, Savannah): upping the ante on the all-important alternate route during a traffic report
VIRTUAL STAND-UP (WXIA Atlanta): an investigative, show & tell stand-up shot in a virtual world
LIVE DESK BABY (WBRC, Birmingham): photog rushes exclusive video of a baby born at a gas station back to the newsroom, plays it on-air from the Live Desk position
LATE NEWS TEASE (WXYZ Detroit): embedding a pre-produced element inside an end-of-A-block tease
Posted on August 20th, 2015 By Chris Archer
By now you've most certainly heard your SmithGeiger consultant talk about the importance of Impact: making it matter (and memorable) for the viewer. This month our team offers up a series of Hot Clips centered on that coveted consumer...
WATCHING WITH YOU (CNN): the under-used and powerful line "you and I are watching this play-out together"
I DROVE BY IT (KSAZ Phoenix): 20-seconds in, this anchor proves he's a spring training fan and knows the local market well
WORDLE (KWCH Wichita): a different, very visual way to cover a big speech
Posted on July 16th, 2015 By Chris Archer
In keeping with our Back to School theme, here are this month's selection of Hot Clips from the SmithGeiger archives...
MORE IN THE MORNING (KCTV Kansas City): getting back into your morning routine with this team
GOOD STARTS HERE (WBZ Boston): minute-by-minute, transparent approach to the AM news
Posted on May 12th, 2015 By Chris Archer
No summer break for Hot Clips. And this month we focus on Weather and Traffic examples from around the country...
3D WEATHER (KNBC, Los Angeles): using augmented-reality to give an hourly forecast.
STUDIO TORNADO (Weather Channel): showing "the anatomy of a tornado" using The Lab, an augmented reality studio
RAIN SHOW & TELL (CBS DFW): an in-studio demonstration of just how much rain parts of Texas have received.
Posted on March 4th, 2015 By Chris Archer
We hope you enjoyed last month's debut of Hot Clips. Let's keep the video rolling, with 5 updated examples for March...
Alert Center (WBTV Charlotte): similar to last month's Live Desk hot clip, here's a different market with different showcasing
Morning POPical (KNXV Phoenix): an energetic way to market your AM newscast, using fresh highlights from that morning's show; a proof, image, and topical all in one
12-Pack Team Coverage (WRC Washington DC): showcasing a dozen reporters during a major snow event.
Posted on February 9th, 2015 By Chris Archer
It's certainly a favorite part of any consulting meeting: watching newscast examples from other markets. And so, we debut SmithGeiger's Hot Clips, a monthly list of examples collected by our team from around the country. Enjoy...
The Live Desk (KNXV Phoenix). A tool used by stations around the country. We especially like how in-the-moment and process-oriented this delivery is.