Posted on November 7th, 2017 By Chris Archer
Our November set of Hot Clips goes into 6-second-mode, finds a wild name for a weather vehicle, and brings out the best in some new sets...
BAM Storytelling (WINK, Fort Myers): a highly-coordinated, well-paced approach to storytelling using in-studio monitors and an active live shot
AM News Set Spot (WJAX, Jacksonville): non-stop steadycam action shows off this new set and energetically promotes the AM show
6-Second Spot (FOX): effective use of the much-talked-about 6-second ad placed in-content during the World Series
Weather Beast (KWGN, Denver): an insurgent name for a storm tracker vehicle, complete with a very visual 6am start
Posted on November 7th, 2017 By Bill Seitzler
Sportscasts inside local TV newscast face an uncertain future. As is the case with Weather & News, Sports consumption in the digital space has a direct impact on why/if viewers want information in a TV newscast. It has to pass the same Immediacy/Impact test as the rest of the content.
Unique to sports versus weather or news is the audience composition. Pretty much everybody watching a local TV newscast is inclined to be interested in News & Weather content but with traditional sports….the audience composition is much different.
Every viewer in all local television markets can generally be put into one of the following three groups as it relates to their interest in sports:
1. Sports Fanatics
- Crazy about sports
- Consume a lot of sports scores/news online
- Active on Social Media
Posted on October 10th, 2017 By Mark Briggs
I had the honor of speaking on a panel at the NABJ Conference in New Orleans recently about producing for a multi-platform environment. Here is a quick hit of what I had to offer:
The most important step in producing in this era is actually not producing, but listening. You know the saying that to be a good writer you have to read a lot? Well, in order to be a good producer today, you have to consume a lot. Be smart about what you’re consuming and take note of why it’s resonating — or why it’s not. It’s also important to expose yourself to engaging content outside of the news echo chamber on today’s popular platforms; YouTube, Facebook, Instagram and Snapchat.
Have you heard of the term “Social listening”? Type that into Google and go to school. Newsrooms use it much differently than brands, as the goal is not so much to find out what people are saying about you – although that can be insightful – but what are people talking about in your community. What content should you produce that is going to resonate with your audience? You don’t have to guess any more. Now there are tools that can tell you.
Posted on July 10th, 2017 By Chris Archer
Our latest set of Hot Clips aims to add some mid-summer sizzle to your all-platform efforts, starting with a stinging double-take from Vegas...
Double-Bee Live Shot (KTNV, Las Vegas): a two-part live shot in the same newscast (first part - second part) with a 360-Cam tease in the tag
The Big 6 at 6 (WBRC, Birmingham): a segment to stimulate an early-evening B-block with energy, pace, and hard news
Promo Rewind (WBTV, Charlotte): this station goes in reverse to prove what it takes to get the story right
Posted on June 7th, 2017 By Chris Archer
Our ongoing collection of Back to School promotional and on-air clips...
AM PROMO (WXYZ, Detroit): creative animations and video tees-up the school year and morning team
POV SCHOOL PROMO (WRTV, Indianapolis): a unique, mobile point-of-view approach to a back to school promo
SCHOOL GRAPHICS (WSFA Montgomery): bring in the school bus and grade graphics, if you don't already use them regularly
Posted on June 5th, 2017 By Chris Archer
Can you beleive it's June? Apparently newscasters can't. With that, Summer '17 kicks off with 5 creative clips from around the country...
My Phone Talks Back (KUSA, Denver): a live tease where the reporter and his phone get into a... conversation?
YouTube Tease (WPTV, West Palm): a little creative-editing goes a long way to make this in-show tease stand-out from the rest
Ear-Catching Open (WAFB, Baton Rouge): using well-woven sound and writing to grab the viewer's attention at the top of this newscast
Posted on April 11th, 2017 By Chris Archer
April comes with some new weather ideas, a traffic hit that comes and goes, and two digital posts built to take ownership of two viral stories...
First Alert Weather (WWBT, Richmond): cleanly embedding a First Alert Weather Day into the 7-Day forecast, with a bonus digital mention off the top too
The Weather Meter (KWCH, Witchita): watch the needle spin as it tracks upcoming weather events
United Fiasco FB Video (SBS World News, Australia): did you produce a social media version of this mega-viral video? Here's how one international news source treated it.
Posted on March 6th, 2017 By Chris Archer
Our March collection of Hot Clips is full of spots, a hot start to an AM show, and something we've never seen before from a station vehicle dashcam...
Jay Saves Lives (WAFB, Baton Rouge): a proof-of-performance spot showcasing a chief met focused on saving lives, not dressing the part
Kids Acting in Promo (WTVF, Nashville): with a building-boom causing a "Turf War" in Nashville, this spot stands-out thanks to two tiny actors
FB Live Sweeps Promo (WALB, Albany): a new example of a station using Facebook Live for a poll, as part of a targeted special report
Posted on February 1st, 2017 By Chris Archer
Our latest collection of Hot Clips from around the country comes with pure excitement from a meteorologist, a countdown clock, and a checkmark...
"Verified" Stories (KPNX, Phoenix): putting the "Verify" label on certain stories within its newscast
Like It, Post It, Share It (WWBT, Richmond): getting the word-out about a missing child from the First Alert Center
Drought Relief Excitement (KGTV, San Diego): an authentic, excited reaction from the morning met to breaking weather news
Posted on January 3rd, 2017 By Chris Archer
Our first batch of Hot Clips in the New Year comes loaded with ideas on how to shake that holiday hangover, and leverage football's most-watched games...
Go Team (WBRC, Birmingham): wrapping-in weather, traffic and talent to get you going day or night
Eye on Everything (KNXV, Phoenix): a Live Desk that's a true working position, complete with cameras, sources, and feeds
Weather Whiplash (WXYZ, Detroit): a First 50 Seconds example loaded with urgency, power words, and overt showcasing