Posted on November 28th, 2016 By Chris Archer
As we race through the final month of 2016 (wait, how did that happen?), our latest round of Hot Clips helps you finish the year strong...
Drought Drama (WBRC, Birmingham): the AM weathercaster fronts a catchy spot teasing the station's Drought Special
Storm Tracker (WAFF, Huntsville): launching a weather vehicle with (do we dare say) sponsors mentioned in the promo
Defenders (KVUE, Austin): the latest investigative positioning leaning on family, your future, and trust
What's Next (WSPA, Spartanburg): a post-election spot looking forward, heavily-loaded with localized impact language
Posted on November 1st, 2016 By Chris Archer
Our November round of Hot Clips brings a potpurri of examples from around the country, including stand-out showcasing techniques for the AM, weather, and digital components...
Local, Covering International (KOLD, Tucson): using a Live Center to capture urgency with an international story.
Future Radar Tease (WINK, Ft. Myers): using futurecast radar to concisely and impactfully tease the incoming weather system.
Live From a Boat (WECT, Wilmington): getting an on-the-water first hand look at flooding from Hurricane Matthew.
Posted on October 3rd, 2016 By Chris Archer
Our October batch (or patch?) of Hot Clips comes with a strong sense of urgency and impact, including an anchor who is downright tired of budget stories...
I Haven't Seen What Happens (KNXV, Phoenix): the Live Desk anchor teases video that he hasn't even seen yet
It Makes My Face Numb (KUSA, Denver): an anchor begins a budget-related story by explaining how it makes him feel
Live Shot Kick-Started (WDBJ, Roanoke): it's late at night and there's a dark background, so how do you make this live shot at least memorable?
Posted on August 12th, 2016 By Chris Archer
September's selection of Hot Clips features recent on-air and promo examples from the flooding and tropical weather events in the Southeast...
Mr. WIllie Flooding (WAFB, Baton Rouge): identifying a key member of the community helping-out during this crisis.
Sheriff Validates Coverage (WAFB, Baton Rouge): a proof-of-performance flooding spot using audio from the Sheriff himself.
Storm Surge Demonstration (The Weather Channel): using augmented reality to help visualize a hurricane storm surge.
Posted on August 8th, 2016 By Chris Archer
This month's batch of Hot Clips is dedicated to the science of standing-out, both from a storytelling and showcasing point of view...
INVESTIGATIVE TABLE TURNING (KNXV, Phoenix): this reporter gives one organization a taste of its own medicine, infused with creative editing
SHAKE THE BLUR OFF (WCAU, Philadelphia): interacting with some simple effects inside of a stand-up
FB LIVE IMAGE SPOT (WRTV, Indianapolis): call it a "Social POP," with this station back-selling its Facebook Live benefits
Posted on July 5th, 2016 By Chris Archer
This month's Hot Clips showcase breaking, weather, and an investigation...
URGENCY + EMOTION (World News Tonight): the start of WNT in the wake of the Orlando nightclub shootings, offering a balance of new information and emotion
ID FRAUD STAND-UP (WXIA, Atlanta): a super-creative stand-up promoting an upcoming story on identity fraud
PRECISIONCAST (KRCR, Redding): how low can you go when it comes to zooming-in during your weathercast?
Posted on June 8th, 2016 By Chris Archer
This month's batch of Hot Clips helps highlight how we can use our tools, and a sense of transparency, in producing and promoting our newscasts...
CHOPPER ENROUTE (WTVF, Nashville): process storytelling using a chopper tail-camera, and overtly declaring it as the station's exclusive tool in the market
THIS IS WHY WE GO (CNN): covering the big story, from first phone call to the reporter live shot
CREATIVE STAND-UP (KMGH, Denver): a reporter stand-up thinking out of the box, while standing in it - literally
Posted on May 6th, 2016 By Chris Archer
Our May batch of Hot Clips comes loaded with all-platform production and showcasing techniques from around the country...
SUSTAINED URGENCY (WSB, Atlanta): a 5pm newscast loaded with urgency and "in the last few minutes"-type references
WEATHER ALERT (KNXV, Phoenix): combining NAT sound, big & bold showcasing, back-selling, and brand into a weather toss
ALERT CENTER TWITTER (WTOL, Toledo): a new Alert Center example showing the power of finding and presenting new video from various sources
Posted on April 11th, 2016 By Chris Archer
Our latest round of Hot Clips from around the country...
EARLY PM POSITIONING (WBRC, Birmingham): using a hammer to overtly point out how things evolve between 5pm and 6pm
TURN, SHOW & TELL (WINK, Fort Meyers): from the desk, with a clean walk, talk, show, tell and toss
BRIGHT SPOT (KMGH, Denver): a bright twist to the 7-Day forecast, highlighting the best day ahea
Posted on March 16th, 2016 By Chris Archer
A new month comes with a new set of examples from around the country...
STAYING NIMBLE (WBRC, Birmingham): what happens when severe weather threatens Super Tuesday coverage? Do this!
SNOWCAST APP (WKBW, Buffalo): an on-air mention about an App that can predict how much snow you'll have... in your backyard
FAST, FULL AM START (WBTV, Charlotte): the top of a 6am hour, filled with urgency, energy, and team