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Posts Tagged ' local news'

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Hot Clips: February 2016

A fab-five of February Hot Clips from around the country...

TRAFFIC SCROLL (WTOC, Savannah): a traffic reporter proves the value of live TV for real-time information

AM TEASE URGENCY (WRC, Washington DC): an end-of-A-block tease that doesn't let-up on new information or energy

TOUCH-SCREEN (KNXV, Phoenix): a new Live Desk example showcasing the value of a touch-screen during breaking news

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HOT CLIPS: January 2016

We kick off the New Year with a fresh set of multi-platform Hot Clips from around the country...

WILD WEATHER (KNXV, Phoenix): a Facebook video wrapping-in UGC, the station's weather promise, and a little bit of fun.

STORM POP (WCVB, Boston): keeping viewer-safety front and center in this winter weather POP.

SCHOOL CLOSING JOY (WVEC, Hampton): maybe not for parents, but for kids, School Closings bring on big smiles.

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HOT CLIPS: December 2015

Our last set of Hot Clips for 2015 comes wrapped in a mixed bag of holiday cheer, weather, breaking news, and a very difficult story to promote...

PARIS TERROR INTERVIEW (VICE): sometimes less is more when pushing an exclusive interview about a tragic story  

FORECAST UPDATE (WRC, Washington): a quick bump-in two minutes before the main weather hit on a stormy day

BLUSTERY MORNING (WBRC, Birmingham): the AM anchors head outside just before the newscast to set the tone on Facebook

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Holiday App Marketing

The value of the holidays in marketing apps is clear. The period from mid December through early January is, according to Apple, traditionally one of the most active in the app stores. During the holidays many people receive gifts of new mobile devices or iTunes/Google play gift cards. When each of those new phones, tablets or gift cards are activated, station apps can be top of mind, leading to downloads and daily activity.

The leader of the station app download effort, be it digital, news or promotion can establish the benchmark of where the app downloads and monthly active users for the family of station apps. With those numbers in mind, the station team can define new goals for growth in the weeks ahead. A strong six part plan can lead to a significant increase in app downloads and long term customer connections.

1. Look Like The Holidays
An easy starting point is to “decorate” your apps and app marketing experience with imagery and language that speaks to the holidays.

2. Leverage Your Station Inventory
Those images and promotional concepts can be offered across all platforms. Social media posts, social media ads, website ads, and promos on air can all be coordinated to give the maximum impact. With a drop in demand for TV inventory at some stations right after Christmas, there can often be an opportunity to leverage the station’s air time to help encourage downloads.

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HOT CLIPS: November 2015

What will get an increasingly distracted viewer to look-up at the big-screen?  Our latest round of Hot Clips provides 5 potential examples... 

TEASING TWO-SCREENS (KSAZ, Phoenix): an in-studio tease using Facebook live

RIGHT NOW RE-BOOT (WESH, Orlando): using, bold urgent showcasing as a quick restart in the AM

VIRTUAL FLOODING (The Weather Channel): a new augmented reality example helping add perspective on flooding

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The Rise of Instagram

Instagram’s explosive growth has led many newsrooms to wonder what is the effort that they should make with this image sharing social platform.   The fundamental question: is it worth dedicating resources to maintaining a strong and consistent presence on this social media platform vs. other platforms that generate website visits?  Given that Instagram acts as a walled garden and doesn’t offer a direct link to other newsroom properties, many news organizations have shied away from making Instagram a big effort.   

SmithGeiger has dedicated significant resources to understanding this new world of “visual social” and how Instagram can help your team grow your reach, reputation, ratings and revenue.  

The Basics
The platform was one of many photo sharing applications created in 2010.  The elegance of the design elevated the appeal of Instagram which lead to the purchase by Facebook for a billion dollars.  Since the very first days the platform has been a favorite of teens and millennials (although the mobile first experience has widened its appeal considerably) with engagement with millions of images and billions of likes every day.  Four hundred million users gives Instagram an international audience that includes many mobile consumers in your market.

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HOT CLIPS: Sept-Oct 2015

Our latest round of Hot Clips comes equipped with ideas on video you might want to try on social media, teases, and even traffic...

ALTERNATE, ALTERNATE (WTOC, Savannah): upping the ante on the all-important alternate route during a traffic report

VIRTUAL STAND-UP (WXIA Atlanta): an investigative, show & tell stand-up shot in a virtual world

LIVE DESK BABY (WBRC, Birmingham): photog rushes exclusive video of a baby born at a gas station back to the newsroom, plays it on-air from the Live Desk position

LATE NEWS TEASE (WXYZ Detroit): embedding a pre-produced element inside an end-of-A-block tease 

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HOT CLIPS: August 2015

By now you've most certainly heard your SmithGeiger consultant talk about the importance of Impact: making it matter (and memorable) for the viewer. This month our team offers up a series of Hot Clips centered on that coveted consumer...

WATCHING WITH YOU (CNN): the under-used and powerful line "you and I are watching this play-out together"

I DROVE BY IT (KSAZ Phoenix): 20-seconds in, this anchor proves he's a spring training fan and knows the local market well

WORDLE (KWCH Wichita): a different, very visual way to cover a big speech

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On-Air Earthquake: How Would You Respond?

Earthquakes are a part of life on the West Coast, but they're rarely captured during a live newscast. On Monday, August 17th, 5 local stations in the San Francisco DMA were on-air when a 4.0 temblor struck at 6:49a. It didn't cause any damage, but certainly prompted some interesting reactions.

We've assembled clips from each station: CLICK HERE TO WATCH

These kinds of events can be a producer's dream, or nightmare. How would you react?

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HOT CLIPS - July 2015

In keeping with our Back to School theme, here are this month's selection of Hot Clips from the SmithGeiger archives...

MORE IN THE MORNING (KCTV Kansas City): getting back into your morning routine with this team

GOOD STARTS HERE (WBZ Boston): minute-by-minute, transparent approach to the AM news

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