Posted on May 12th, 2015 By Chris Archer
No summer break for Hot Clips. And this month we focus on Weather and Traffic examples from around the country...
3D WEATHER (KNBC, Los Angeles): using augmented-reality to give an hourly forecast.
STUDIO TORNADO (Weather Channel): showing "the anatomy of a tornado" using The Lab, an augmented reality studio
RAIN SHOW & TELL (CBS DFW): an in-studio demonstration of just how much rain parts of Texas have received.
Posted on April 2nd, 2015 By Chris Archer
Here's your early-spring helping of Hot Clips from our team at SmithGeiger. This month, we offer you 5 examples from newsrooms around the country...
Air & Ground Attack (WCPO Cincinnati): using a chopper and mobile phone side-by-side to cover a carjacking, first on the scene from both angles
Humanized Live Desk (KNSD San Diego): adding emotion to a Live Desk toss and hit, adding a human touch to a typically urgency-based segment
Urgent 6:30am Open (WPTV West Palm Beach): blending urgency and impactful language to kick-off a 6:30a segment loaded with energy
Posted on March 4th, 2015 By Chris Archer
We hope you enjoyed last month's debut of Hot Clips. Let's keep the video rolling, with 5 updated examples for March...
Alert Center (WBTV Charlotte): similar to last month's Live Desk hot clip, here's a different market with different showcasing
Morning POPical (KNXV Phoenix): an energetic way to market your AM newscast, using fresh highlights from that morning's show; a proof, image, and topical all in one
12-Pack Team Coverage (WRC Washington DC): showcasing a dozen reporters during a major snow event.
Posted on February 9th, 2015 By Chris Archer
It's certainly a favorite part of any consulting meeting: watching newscast examples from other markets. And so, we debut SmithGeiger's Hot Clips, a monthly list of examples collected by our team from around the country. Enjoy...
The Live Desk (KNXV Phoenix). A tool used by stations around the country. We especially like how in-the-moment and process-oriented this delivery is.
Posted on January 12th, 2015 By Jacques Natz
As you head into February two of your primary missions with Facebook should be to maximize engagement and effectively recruit to view. To get there you want to pay attention to the Three T’s: TOPIC, TIMING and TREATMENT.
TOPIC: Not all topics are created equal. Just because it’s in the newscast doesn’t mean it belongs on Facebook. If you spend even a moment digging around in Facebook insights you’ll likely notice what virtually every television station that carries news notices: 2/3 to 3/4 of your engagement is coming from women. While some of these will be your loyalists many will also be the often sought after female switchable - hungry for the latest news, always primed for new weather information and particularly sensitive to stories surrounding safety and security. Help them satisfy those needs by empowering them to SHARE vital information that can improve their community.