Posted on January 6th, 2017 By Jacques Natz
While it may seem like it’s been around a lot longer Facebook LIVE for brands is barely a year old- debuting right before Christmas 2015. Already your audience is not only savvy about the platform they outright expect you will program on it for everything from local events to breaking news and big weather. In this post you’ll get some ideas culled from some of the folks on the frontlines of how to make it work for them, day in and day out.
WHERE IS FACEBOOK LIVE GOING?
Simply put- it’s going to get even bigger. We all know that Facebook wants it that way and the algorithm is set to prioritize Facebook LIVE events in your fans’ feeds. But, perhaps just like Facebook Messenger you could expect to see Facebook LIVE as its own separate app.
“Facebook Live will continue to evolve as a mechanism for immediate feedback. I think they’ll do some retooling to incorporate or spin off into a separate product the live voting features many of us have had success with in recent weeks”. Glen Hale Executive Director of Digital Content at Raycom Media
Glen is talking about the many stations in the fall that started leveraging the platform to do more than provide live coverage of events. Using a combination of software and some coding many stations developed content ideas for instant and ongoing real-time engagement on a topic. Select "Read the rest of entry" for examples and the rest of the blog post.