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Posts Tagged 'Hot Clips'

We are pleased to present below all posts tagged with 'Hot Clips'. If you still can't find what you are looking for, try using the search box.

HOT CLIPS: December 2015

Our last set of Hot Clips for 2015 comes wrapped in a mixed bag of holiday cheer, weather, breaking news, and a very difficult story to promote...

PARIS TERROR INTERVIEW (VICE): sometimes less is more when pushing an exclusive interview about a tragic story  

FORECAST UPDATE (WRC, Washington): a quick bump-in two minutes before the main weather hit on a stormy day

BLUSTERY MORNING (WBRC, Birmingham): the AM anchors head outside just before the newscast to set the tone on Facebook

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HOT CLIPS: November 2015

What will get an increasingly distracted viewer to look-up at the big-screen?  Our latest round of Hot Clips provides 5 potential examples... 

TEASING TWO-SCREENS (KSAZ, Phoenix): an in-studio tease using Facebook live

RIGHT NOW RE-BOOT (WESH, Orlando): using, bold urgent showcasing as a quick restart in the AM

VIRTUAL FLOODING (The Weather Channel): a new augmented reality example helping add perspective on flooding

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HOT CLIPS: Sept-Oct 2015

Our latest round of Hot Clips comes equipped with ideas on video you might want to try on social media, teases, and even traffic...

ALTERNATE, ALTERNATE (WTOC, Savannah): upping the ante on the all-important alternate route during a traffic report

VIRTUAL STAND-UP (WXIA Atlanta): an investigative, show & tell stand-up shot in a virtual world

LIVE DESK BABY (WBRC, Birmingham): photog rushes exclusive video of a baby born at a gas station back to the newsroom, plays it on-air from the Live Desk position

LATE NEWS TEASE (WXYZ Detroit): embedding a pre-produced element inside an end-of-A-block tease 

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HOT CLIPS: August 2015

By now you've most certainly heard your SmithGeiger consultant talk about the importance of Impact: making it matter (and memorable) for the viewer. This month our team offers up a series of Hot Clips centered on that coveted consumer...

WATCHING WITH YOU (CNN): the under-used and powerful line "you and I are watching this play-out together"

I DROVE BY IT (KSAZ Phoenix): 20-seconds in, this anchor proves he's a spring training fan and knows the local market well

WORDLE (KWCH Wichita): a different, very visual way to cover a big speech

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HOT CLIPS - July 2015

In keeping with our Back to School theme, here are this month's selection of Hot Clips from the SmithGeiger archives...

MORE IN THE MORNING (KCTV Kansas City): getting back into your morning routine with this team

GOOD STARTS HERE (WBZ Boston): minute-by-minute, transparent approach to the AM news

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HOT CLIPS - June 2015

No summer break for Hot Clips. And this month we focus on Weather and Traffic examples from around the country...

3D WEATHER (KNBC, Los Angeles): using augmented-reality to give an hourly forecast.

STUDIO TORNADO (Weather Channel): showing "the anatomy of a tornado" using The Lab, an augmented reality studio

RAIN SHOW & TELL (CBS DFW): an in-studio demonstration of just how much rain parts of Texas have received.

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HOT CLIPS: May 2015

Half-way through May, a few new Hot Clips from around the country to see what your colleagues and counterparts are up to...

4 Things to Know (WRC Washington DC): a concise way to impactfully and urgently send viewers out the door with what they need to know

AM Impactful Hello (WBRC Birmingham): adding empathy to the start of a bad-news-heavy A-block in the morning.

Tag Team Tease (WVIT Hartford): standing together teasing weather and traffic in the AM. 

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HOT CLIPS: April 2015

Here's your early-spring helping of Hot Clips from our team at SmithGeiger. This month, we offer you 5 examples from newsrooms around the country...

Air & Ground Attack (WCPO Cincinnati): using a chopper and mobile phone side-by-side to cover a carjacking, first on the scene from both angles

Humanized Live Desk (KNSD San Diego): adding emotion to a Live Desk toss and hit, adding a human touch to a typically urgency-based segment

Urgent 6:30am Open (WPTV West Palm Beach): blending urgency and impactful language to kick-off a 6:30a segment loaded with energy 

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HOT CLIPS: March 2015

We hope you enjoyed last month's debut of Hot Clips.  Let's keep the video rolling, with 5 updated examples for March...

Alert Center (WBTV Charlotte): similar to last month's Live Desk hot clip, here's a different market with different showcasing 

Morning POPical (KNXV Phoenix): an energetic way to market your AM newscast, using fresh highlights from that morning's show; a proof, image, and topical all in one

12-Pack Team Coverage (WRC Washington DC): showcasing a dozen reporters during a major snow event.


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HOT CLIPS: February 2015

It's certainly a favorite part of any consulting meeting: watching newscast examples from other markets.  And so, we debut SmithGeiger's Hot Clips, a monthly list of examples collected by our team from around the country.  Enjoy...

The Live Desk (KNXV Phoenix). A tool used by stations around the country. We especially like how in-the-moment and process-oriented this delivery is.

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