Posted on June 16th, 2015 By Chris Archer
Ah, yes, summer. A steady stream of sunny days... and vacation requests. It's tempting for newsrooms to fall into a bit of a lull, but in fact, these months can give you a chance to accomplish quite a bit. Our team at SmithGeiger has assembled a Top 7 List of tasks you may want to add to your plans...
- Act Like It's May: most importantly, the most effective news organizations never let-on to their audience (or staffers) that one month is more important than other. Staying consistent and energetic while your competition is taking a break can win you ratings, switchables, and loyalists.
- Do a TV Blackout: form a committee, and tell them they can only consume your news product on their digital platforms for an entire 24-hour period. You might be surprised what you find, or don't.
- Experiment: want to try out a new or relatively risky segment idea or showcasing tool? Now's the time, especially on or around the 4th of July when viewer levels tend to be at their lowest.