Posted on August 7th, 2017 By Andrew Finlayson
The Eclipse is almost here. Even if your station is far from the path of totality, this scientific event will be a significant story on air and online as well as an exciting social media opportunity.
Some teams are doing countdowns on the front page and weather sections of their websites. This is something that can be sponsored (if nothing else, it could be sponsored by your station’s app which we could position as an essential app…that we’ll have special push notifications that day and breaking news advisories as needed). Your team could plan how this countdown can occur on air (sponsored clock) and on social media. Planning a set of countdown tweets to when it will be at the peak nearest to your market can help your team demonstrate their awareness of this event.