Posted on October 28th, 2016 By Gina Miller
While the weather is cooling down for most parts of the country, Instagram continues to be a hot topic in newsrooms from coast to coast. Instagram isn't all about #BRUNCH! photos. The popular social media network is an incredibly valuable revenue driver to, among others, the fashion, online publishing and sports industries. So how we can best leverage it in local news?
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The Power of Instagram
Instagram’s user base has doubled in size over the past two years with more than 500 million monthly active users; 300 million of them are active on a daily basis. Instagram is popular with women, yet its male user growth is slightly outpacing female users.
Instagram’s users enjoy more substantial engagement. Roughly 2.2 percent of Instagram users engage with a brand. That sounds low but considers this: on Facebook engagement with brands is .2 percent. On Twitter, it’s less than .1 percent, according to Forrester.
As it relates to local news, Share Rocket has found that Instagram has eclipsed Twitter in terms of engagement and trails only Facebook.