Perspectives

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Posts Tagged 'newsroom'

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The Art of a Story

Compelling local coverage. Fresh perspectives. Innovative story telling. These principles serve as the core of our training strategies designed to build audiences and drive engagement across all screens and social networks.

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Keeping Stories Alive: Up or Out!

Do we get it? Just how quickly news gets distributed by multiple sources across multiple platforms? Yes, we know it but do we get it? Get just how fast a story—or at least its initial headline—gets old?

Do we get it? Just how quickly news gets distributed by multiple sources across multiple platforms? Yes, we know it but do we get it? Get just how fast a story—or at least its initial headline—gets old?

Not many get it; otherwise, we’d see much different behavior.


• A story from a network morning show would not run in a 4 p.m. newscast.
• A station’s news app would not have its first 10 stories be two hours or more old.
• A prime tease topical would not use the same headline from early news to sell a story.
• A late newscast would not have pacer stories that were merely a carry-over from early news.
• A morning newscast would not repeat secondary stories within a half hour of each other.
• A station would not act like they were premiering a “viral video” when it has 2 million views.

Enough with the “nots.” We were all taught it’s better to state things in the affirmative, so here goes:

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