Posted on October 10th, 2017 By Mark Briggs
I had the honor of speaking on a panel at the NABJ Conference in New Orleans recently about producing for a multi-platform environment. Here is a quick hit of what I had to offer:
The most important step in producing in this era is actually not producing, but listening. You know the saying that to be a good writer you have to read a lot? Well, in order to be a good producer today, you have to consume a lot. Be smart about what you’re consuming and take note of why it’s resonating — or why it’s not. It’s also important to expose yourself to engaging content outside of the news echo chamber on today’s popular platforms; YouTube, Facebook, Instagram and Snapchat.
Have you heard of the term “Social listening”? Type that into Google and go to school. Newsrooms use it much differently than brands, as the goal is not so much to find out what people are saying about you – although that can be insightful – but what are people talking about in your community. What content should you produce that is going to resonate with your audience? You don’t have to guess any more. Now there are tools that can tell you.
Posted on October 5th, 2017 By Chris Archer
Our latest set of Hot Clips starts with the initial coverage of the horrific mass shooting in Las Vegas, and includes some updated Hurricane Irma Images and POP spots...
Vegas Shooting ND Phoner (KTNV, Las Vegas): the ABC-affiliate News Director, also a former reporter, calls-in to set up the scene while heading to the station
Wall of Victims (WWBT, Richmond): using the giant video wall to remember the Vegas shooting victims during a 6am show open
Irma Neighbors (WPTV, West Palm): using their ongoing This Is Home campaign to showcase how their South Florida community came together during Hurricane Irma
Posted on September 14th, 2017 By Jacques Natz
WINK TV’s veteran news director Tom Doerr and his team planned many days out to cover all the anticipated eventualities. Top of mind in all of their planning was safety and the lives of his staff. Here are Tom’s top takeaways:
- Stress safety first at all times. Look out for each other!
- Make sure field crews have a safe place to shield themselves at the height of the hurricane.
- Have an emergency fall-back location if primary fails.
- Take care of all your equipment by protecting it from the elements. That includes transportation. The best place for news cars is concrete parking structures at least one story high. Park microwave and sat trucks in locations that block the wind. Large buildings are best.
Posted on September 14th, 2017 By Chris Archer
As our team monitored various news organizations covering the storms and subequent damage, we collected several clips to help feed your future planning when it comes to big story showcasing and storytelling...
Thanks Phil (WSVN, Miami): an Irma Proof-of-Performance thanking their met
Post Hurricane Live Drive (WFTX, Fort Myers): using a station vehicle for a live tour
Met Describes Roof Damage (WINK, Fort Myers): meteorologist explains the sounds, and risks
Going Off Script for Video (WINK, Fort Myers): anchor goes off script to describe hurricane video
Anchors and Radar Background (WINK, Fort Myers): anchors story-tell about live radar on set behind them
Posted on September 13th, 2017 By Andrew Finlayson
There are many different facets of a hurricane for a local news station to cover in order to keep viewers informed and safe before, during, and after a hurricane. SmithGeiger has compiled a set of examples that showcase impactful hurricane coverage both on-air and through social media.
Close up of the track…
Slice the storm…
Posted on September 12th, 2017 By Chris Archer
Our hearts and thoughts are with our friends and partners who work to recover and rebuild from Hurricanes Harvey and Irma. And as our SmithGeiger team worked with stations in the path of these two massive storms, we gathered several takeaways that can help you plan for the next one...
1. TV is still very-much alive, especially when death and destruction might be on the horizon. Television still saw the majority of eyeballs during these events.
2. But the App and web were critical lifelines once power and evacuations became an issue. Stations saw huge bursts of App downloads prior to the storms, assuming they were properly and regularly teased in newscasts.
3. Where can I watch? It wasn't always 100% clear where we could watch the live stream, either on the web or App. Be sure this is super-obvious.
4. The Weather Channel is still a dominant source. This means we must always be conveying the power of our local brands and expertise.
5. Hurricanes are obviously still very hard to forecast. And it's easy for the local mets to get blamed for strength and track changes. This is why it's important to always be reminding the consumer that "we're giving you the first look at potential impact - the moment this changes, you'll be the first to know."