Posted on November 7th, 2017 By Bill Seitzler
Sportscasts inside local TV newscast face an uncertain future. As is the case with Weather & News, Sports consumption in the digital space has a direct impact on why/if viewers want information in a TV newscast. It has to pass the same Immediacy/Impact test as the rest of the content.
Unique to sports versus weather or news is the audience composition. Pretty much everybody watching a local TV newscast is inclined to be interested in News & Weather content but with traditional sports….the audience composition is much different.
Every viewer in all local television markets can generally be put into one of the following three groups as it relates to their interest in sports:
1. Sports Fanatics
- Crazy about sports
- Consume a lot of sports scores/news online
- Active on Social Media